Influencer Marketing Specialist

About HealthKart:

HealthKart is India’s leading nutrition and supplement platform, offering a wide range of health, fitness, and wellness products. Our portfolio includes trusted brands like MuscleBlaze, HK Vitals, TrueBasics, and Gritzo, catering to diverse consumer needs. With a strong focus on quality, innovation, and authenticity, HealthKart aims to empower individuals in their fitness and wellness journeys.

Roles & Responsibilities:

• Device and execute end-to-end Influencer marketing strategy for India's leading child nutrition brand Gritzo
• Identifying relevant influencers monthly
• Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
• Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
• Exceptional scripting and content writing skills are essential
• Track and maintain a repository of all influencer campaigns and deliverables
• Support planning, stargazing and execution of various Influencer campaigns which involves brainstorming, content ideas, influencer screening across categories- Nutrition, Wellness, Lifestyle & Fitness, communicating and coordinating, timely execution, and maintaining reports
• Managing various vendors and agencies for influencer marketing initiatives
• Track performance of all influencer marketing projects
• Keep a track of weekly targets and help the team to achieve the same
• Measurable improvements to perform
• Stay current with digital media trends and tools
• Work with other departments (product development, creative, merchandising, operations, and sales, etc.) to ensure goal and strategy alignment

Requirements:

• Should be from an agency background having dealt with various Influencer campaigns. D2C brand experience is a plus.
• Good negotiation skills to ensure maximum ROI for the budgets
• Should have worked with a mix set of influencers – Category A+, A, B, Micro
• Understand nuances of working with influencers on different platforms – YouTube, Instagram
• Blend of creativity, analytical, perseverance, and results-oriented problem-solving skills
• Strong sense of ownership and appetite for learning
• Proficient in Word, Excel (Moderate to advanced excel experience), Outlook and PowerPoint
• An eye for potential digital creator
• A team-oriented mindset and the ability to work with the wide range of individuals
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty
• Should have 1-3 years of experience in Influencer marketing
• Excellent communication skills
• Bachelor's/PG in marketing or relevant work experience