Influencer Marketing Specialist

Experience

2 Years

Job Summary

The Influencer Marketing Specialist strategizes and executes influencer campaigns to boost brand visibility and engagement. Key duties include selecting influencers, negotiating deals, managing budgets, and tracking performance. This role ensures brand alignment and optimizes campaigns based on insights. Strong negotiation, analytical, and relationship-management skills are essential.

Roles & Responsibilities

• Develop tailored influencer marketing strategies to meet client objectives.
• Identify the right influencer partnerships based on target audience, brand values, and campaign goals.
• Research and identify influencers who align with client brands and campaigns.
• Build and maintain strong relationships with influencers and talent agencies.
• Plan and execute influencer marketing campaigns, including content creation, timelines, and deliverables.
• Coordinate with influencers to ensure content aligns with brand guidelines and campaign goals.
• Negotiate contracts, fees, and compensation terms with influencers to ensure cost-effective partnerships.
• Oversee the creation of engaging and authentic content from influencers.
• Ensure content is high-quality, brand-aligned, and optimized for target platforms.
• Track and measure the success of influencer campaigns based on KPIs such as reach, engagement, conversions, and ROI.
• Provide regular performance reports with actionable insights and recommendations.
• Stay informed about influencer trends, new platforms, and emerging influencer.
• Analyze competitors' influencer strategies and identify new opportunities for clients.

Key Skills required

• Strong communication skills
• Strong Negotiations skills
• Strong interpersonal skills
• Should be street smart with a zeal to proactively bring in closures
• Bachelor's degree in marketing, communications, or a related field