Influencer Marketing Manager

The Core Responsibilities For The Job Include The Following

Brand Onboarding and Business Development:

• Identify, pitch, and onboard new brands for influencer marketing campaigns.
• Develop and execute strategies to achieve annual business targets.
• Create tailored influencer marketing proposals aligned with client marketing goals.
• Negotiate deliverables, budgets, and retainers with clients.
  

Influencer Strategy And Collaboration

• Curate and manage relationships with brands/clients across categories (fashion, fintech, lifestyle, tech, beauty, food, etc. ).
• Match the right influencers with brand objectives and target audiences.
• Work closely with creators and talent managers to ensure deliverables meet quality and timeline expectations.
  

Campaign Planning And Execution

• Oversee end-to-end execution of influencer campaigns from brief to delivery.
• Collaborate with the content, design, and strategy teams for creative alignment.
• Monitor campaign progress, ensuring timely posting and content compliance.
• Track and measure campaign KPIs such as engagements and reach.
  

Relationship Management

• Build long-term partnerships with both clients and agencies.
• Maintain a strong network of brands and agencies' respective representatives.
• Act as a trusted point of contact for ongoing collaborations and renewals.
  

Performance Reporting And Insights

• Analyze campaign results and prepare detailed reports with performance metrics.
• Identify insights for optimization and future campaign recommendations.
• Contribute to business planning by forecasting revenue and identifying growth areas.
  

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 4-5 years of experience in influencer marketing, digital media, or brand partnerships.
• Proven record in brand acquisition and revenue generation.
• Strong network of influencers, talent managers, and agency contacts.
• Excellent negotiation, communication, and presentation skills.
• Deep understanding of social media platforms, trends, and influencer ecosystems (Instagram, YouTube, X, etc. ).
• Proficiency with influencer marketing tools and analytics dashboards.
• Ability to manage multiple projects and meet tight deadlines.