Influencer Marketing Manager

Influencer Strategy & Planning

• Create and execute a monthly influencer marketing calendar aligned with product launches, campaigns, and brand objectives.
• Identify the right creators across nano, micro, mid-size, and celebrity tiers.
• Build persona-specific creator buckets for Indian luxury fashion audiences.

Creator Sourcing & Outreach

• Scout and shortlist relevant influencers across fashion, beauty, lifestyle, gifting, and luxury niches.
• Handle end-to-end communication — outreach, negotiation, onboarding, and follow-up.
• Build a monthly pipeline of 50–150 creators (barter + paid).

Campaign Execution

• Plan influencer drops with clear briefs, timelines, deliverables, and content expectations.
• Coordinate product shipments and ensure timely content delivery.
• Track posting schedules and ensure all deliverables are completed.

Content Quality & Brand Alignment

• Ensure the content follows brand guidelines (aesthetics, tonality, quality).
• Review influencer content, provide direction/feedback, and manage approvals.
• Curate the best-performing content for ads/organic channels.

Performance Monitoring & Reporting

• Track KPIs: reach, engagement, saves, shares, link clicks, sales via unique codes.
• Build weekly & monthly dashboards for performance analysis.
• Identify ROI-positive creators and scale long-term partnerships with them.

Community Building & Relationships

• Maintain strong, positive relationships with influencers and agencies.
• Build a closed creator community for priority partners.
• Organize quarterly creator meet-ups / exclusive drops.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person