Influencer Marketing Coordinator

Job Description

Company Description SAKU offers a premium shopping experience in retail apparel, available through our own retail stores and online store. We are dedicated to providing the best quality products and services to our customers. Our brand focuses on fashion-forward, stylish clothing that caters to a diverse audience. SAKU prides itself on excellent customer service and a seamless shopping experience. Role Description This is a full-time on-site role located in Sector 37, Gurugram for an Influencer Marketing Coordinator. Key responsibilities include identifying and engaging with potential influencers, managing influencer relationships, and coordinating influencer marketing campaigns. Day to day tasks: Hunt for the right influencers, content creators - filtering by audience, engagement, and content style. Call multiple influencers daily, pitch the campaign, and get them on board. Build strong relationships with influencers through seeding programs and regular communication Identify, establish and build influencer/brand ambassador programs. Negotiate smartly – get the best value for reels and collaborations. Plan and execute influencer campaigns with precision. Track campaign performance – views, engagement, and impact. Ensure content hits the right audience and has the best chance to go viral. Understand the product inside out so you can help influencers create compelling, high-impact content. Who You Need to Be: Smooth talker – confident in calls and negotiations. Analytical thinker – understands audience targeting and engagement metrics. Creative mind – can suggest content ideas that grab attention. Super organized – juggles multiple influencers and campaigns effortlessly. Product geek – willing to learn and make every campaign authentic. Fashionista: Passion in the fashion industry Social media: Proficiency in social media platforms and marketing tools If you love social media, influencer trends, and fast-paced execution, this role is for you! Show more Show less