Industry Interface

Job Description

Brand Awareness & Management through strategic initiatives, connects & creating competitive advantage. Business Development initiatives & connects with Industry chambers, Industry Associations, Trade Bodies & overall MSME ecosystem & creating brand recall. Creating formidable ecosystem for platform by partnering with chambers, Industry Associations, Trade Bodies & overall MSME ecosystem. Creating MINDSHARE among Overall MSME ecosystem for the brand. To categorize engagement activities and initiatives based on type of events, format, theme s and MINDSHARE objectives Creating the platform for the sales teams to generate the business within MSME Ecosystem through various engagement activities /tieups with Trade Bodies, Industry Chambers, Industry Associations & overall MSME Ecosystem. Strategic Alliances & Creating Competitive advantage Generating Augment portal specific CRM for the sales team to generate quality business. Identifying process /tracking mechanism for better ROI from engagements with MSME Ecosystem, chambers, Industry Associations, Trade Bodies etc. Bridging the gap between strategy to execution for better outcomes from engagements with MSME ecosystem, chambers , Industry Bodies, Industry Associations etc. New Market development relevant to the platform. Developing- MSME segments/markets relevant to the platform through analytical research with the help of internal stakeholders. Plan & execute knowledge interventions & strategic alliances with Trade Associations, Chambers & Industry bodies and the broader MSME Ecosystem. Brand Management through Strategic Initiatives