Job Description

Role & responsibilities Brand Strategy Development : Craft and implement innovative branding strategies that resonate with our target audience and align with business goals. Creative Direction : Lead the development of brand guidelines that ensure consistency and quality across all channels. Cross-functional Collaboration : Work closely with marketing, product, design, and sales teams to ensure seamless execution of branding initiatives across digital and traditional platforms. Market Analysis : Conduct comprehensive market research and competitive analysis to stay ahead of trends and adjust strategies accordingly. Campaign Management : Oversee and manage end-to-end execution of brand campaigns, including advertising, social media, and digital content, ensuring alignment with the overall brand vision. External Partnerships : Cultivate relationships with external agencies, partners, and vendors to enhance branding efforts and achieve impactful results. Performance Tracking : Monitor and evaluate brand performance using key metrics and KPIs, making data-driven recommendations for continuous improvement. Brand Advocacy : Champion the brand internally and externally, ensuring all stakeholders understand and embrace the brand vision and values. Preferred candidate profile Creative & Strategic Thinking : Strong ability to think both creatively and strategically, balancing innovation with practical execution. Communication Skills : Exceptional written and verbal communication skills, with the ability to craft compelling brand narratives. Project Management : Strong organizational skills with a demonstrated ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment. Digital Savvy : Familiarity with digital marketing strategies, social media trends, and content creation.