Head of Media Relations

Position Overview:

Media Head

Key Responsibilities:

Media Strategy & Leadership

• Develop and implement comprehensive media strategies across clients and agency initiatives - spanning print, broadcast, digital, social, influencer, and content partnerships.
• Lead, mentor, and scale an in-house media team including media planners, buyers, strategists, and creatives.
• Cultivate and manage

  media relationships

  , including journalists, media houses, influencers, and platform partners.

• Own crisis communication media strategy

  , ensuring readiness and swift response planning.

• Ensure cross-functional collaboration

  with PR, creative, performance marketing, and social media teams for unified brand narratives.

Analytics, Reporting & Insight

• Track and report

  on media performance using data-driven metrics and insights.

• Analyze media coverage and campaign effectiveness

  , identifying opportunities for optimization.
• Present

  insights and learnings

  through post-campaign reports and executive presentations.

Client & Agency Representation

• Act as the

  primary media lead for client pitches, strategy presentations

  , and on-going communications.
• Contribute to

  new business development

  by designing impactful media-driven proposals and demonstrating strategic thinking.
• Represent the agency and its media function at

  industry events, panel discussions, and conferences

  .

Qualifications & Skills:

• Experience:

  610 years in media strategy, planning, and executionpreferably in an agency or integrated marketing setup.

• Leadership Acumen:

  Proven ability to build and scale a media team and drive cross-functional collaboration.

• Media Savvy:

  Deep understanding of both traditional and digital media landscapes, trends, platforms, and analytics.

• Network & Negotiation:

  Strong relationships with media and influencer ecosystems; skilled at negotiating editorial placements and budgets.

• Communication:

  Stellar written, verbal, and presentation skillsadept at stakeholder engagement.

• Domain Exposure:

  Experience with sectors like luxury, F&B, fashion, hospitality, lifestylehighly valued given Brand Talk's client base.

Education: