Head Of Marketing

Job Description

ql-editor "> Are you a results-driven demand generation expert passionate about driving revenue growth through data-driven marketingDo you thrive in a fast-paced, technology-driven environment, building high-performing marketing campaigns that engage and convert B2B and B2G buyersIf so, we re looking for you! What s in it for you Own Execute Demand Generation Strategies: Design and implement high-impact, multi-channel demand generation campaigns that drive pipeline growth and accelerate sales. Leverage Martech Data-Driven Insights: Work with cutting-edge marketing automation, CRM, and analytics tools to optimize campaign performance and maximize ROI. Cross-Functional Impact: Partner closely with sales, inside sales, creative teams, and other stakeholders to align marketing with revenue goals. ABM Targeted Engagement: Execute account-based marketing (ABM) strategies to attract and nurture high-value prospects through personalized content and engagement. Multi-Channel Execution: Effectively expand and manage demand generation programs across search, social media, content marketing, webinars, video, and website optimization. Optimize Revenue Reduce Leakage: Implement best practices to maximize marketing efficiency and ensure marketing-qualified leads (MQLs) seamlessly transition into sales-qualified leads (SQLs). Market Intelligence Positioning: Own competitive research, buyer insights, and value proposition messaging to position NetCom Learning as a market leader among decision-makers in B2B and B2G segments. Sales Enablement Collaboration: Ensure the sales team is equipped with the right messaging, sales collateral, and lead insights to drive conversions and close deals. Process Performance Management: Oversee marketing automation processes, CRM integrations, and reporting dashboards to track lead flow, campaign effectiveness, and ROI. Optimization Analytics: Track key performance metrics, analyze campaign effectiveness, and continuously optimize strategies using Google Analytics, SEO tools, and marketing automation platforms. Team Leadership Development: Manage and mentor a team of 10-12 marketing professionals while fostering a culture of innovation, accountability, and performance excellence. Who Are We Looking For 8+ years of experience in demand generation, digital marketing, or B2B marketing roles Expertise in omni-channel marketing, including search, social, content, and email marketing Strong understanding of marketing automation, CRM systems, and lead scoring methodologies Analytical mindset with a deep understanding of campaign measurement and performance optimization Experience in ABM, inbound marketing, and sales enablement strategies Strong leadership, project management, and cross-functional collaboration skills Experience in the training or education industry is a plus You ll fit in by Thinking like an owner Communicating with honesty, candor, and respect Being resourceful and creative Acting with empathy You ll love it because You will create and share meaningful, solution based tools You will have autonomy and growth opportunities You will collaborate with other brilliant minds Ready to lead high-impact marketing initiatives and drive business growth Apply now!