Head of Marketing

Location: Mumbai, India Industry: Beauty, Lifestyle, Fragrance (CPG Industry) Experience Required: 10–14 years

About Ajmal

Ajmal is a heritage fragrance house with a rich legacy, celebrated for crafting timeless scents that reflect artistry, innovation, and authenticity. With a strong footprint across the Middle East and an expanding global presence and India, Ajmal continues to evolve its influence within the beauty and lifestyle industry.

We are seeking a Head - Marketing to lead our marketing strategy, brand building, and growth initiatives in India. This is a leadership role requiring strong commercial acumen, creativity, and the ability to drive brand impact while aligning with business objectives.

Key Responsibilities

Strategic Leadership

Develop and execute the overall marketing strategy to strengthen Ajmal’s brand equity, visibility, and market positioning in the region.

Lead brand research, consumer insights, and market trend analysis to inform campaigns, product development, and market expansion.

Own and manage the marketing P&L to ensure effective budget allocation, ROI, and business impact.

Brand & Campaign Management

Drive 360° marketing campaigns across digital, retail, events, and media channels.

Oversee product launches, ensuring alignment with brand identity, customer expectations, and market trends.

Manage partnerships, sponsorships, and collaborations to amplify brand reach.

Product & Innovation

Work closely with product development and merchandising teams to translate consumer insights into successful product concepts and launches.

Identify growth opportunities across categories and geographies.

Digital & Consumer Engagement

Lead digital marketing, content strategy, and social media engagement to build a strong online presence.

Strengthen CRM initiatives, loyalty programs, and data-driven marketing for deeper consumer connection.

Team Leadership & Collaboration

Build a high-performing marketing team.

Collaborate closely with sales, retail, and e-commerce teams to align marketing with revenue goals.

Requirements

Experience: 12–15 years of marketing experience in beauty, lifestyle, or luxury industries, with at least 5 yrs in mid-senior roles.

Expertise in: P&L ownership, brand research, product launches, and integrated campaign management.

Proven ability to manage multi-market campaigns and consumer-driven brand growth.

Strong commercial and financial acumen with experience managing large budgets.

Excellent communication and stakeholder management skills.

Creative thinker with a strong understanding of digital transformation and evolving consumer trends.

Why Join Ajmal?

Be part of a legacy fragrance brand with global ambitions.

Lead transformative marketing strategies in a fast-evolving fragrance and beauty market.

Work in a creative, entrepreneurial, and fast-paced environment