Head of Influencer Marketing

Overview

Head of Influencer Marketing

Key Responsibilities

Strategic Leadership & Team Management

Lead, mentor, and scale the influencer marketing team to deliver high-impact campaigns and exceptional client service.

Develop long-term strategic plans for influencer marketing initiatives aligned with company goals.

Establish best practices, workflows, and performance standards across the department.

Influencer Network & Ecosystem Development

Build, oversee, and optimize a comprehensive influencer database across Mega, Macro, and Micro categories.

Forge strong, long-term relationships with key influencers, talent managers, and industry partners.

Identify emerging talent and platform opportunities to keep the organization at the forefront of industry trends.

Client Leadership & Stakeholder Management

Serve as the senior point of contact for key clients, ensuring alignment, satisfaction, and strategic growth.

Collaborate with internal teams to create integrated solutions and deliver exceptional end-to-end client experiences.

End-to-End Influencer Campaign Oversight

Guide the team across all phases of influencer engagement—from strategy and outreach to execution and analysis.

Ensure campaigns align with client objectives, brand voice, and performance KPIs.

Oversee timelines, deliverables, and quality control throughout the campaign lifecycle.

Creative Strategy & Concept Development

Lead and facilitate high-impact brainstorming and ideation sessions to craft innovative, culturally relevant campaign concepts.

Evaluate and approve creative recommendations for influencer-driven brand campaigns.

Performance Insights & Reporting

Review and deliver in-depth reports analyzing influencer performance, campaign outcomes, and ROI.

Leverage insights to refine strategies, optimize budgets, and improve future campaigns.

Industry Research & Competitive Analysis

Continuously monitor influencer trends, platform updates, and emerging content formats.

Analyze competitive campaigns and commercial offers to guide pricing strategies and maximize client value.

Vendor & Partner Relations

Oversee and strengthen relationships with vendors, agencies, and influencer management firms to enhance execution capabilities.

Negotiate and secure competitive commercial terms with influencers and partners.

Client Delight & Service Excellence

Champion a culture of proactive communication, reliability, and innovation to consistently exceed client expectations.

Drive initiatives that enhance client retention and satisfaction.

Qualifications

Proven leadership experience in influencer marketing, digital marketing, or a related field.

Deep understanding of social media platforms, creator ecosystems, and influencer dynamics.

Exceptional communication, negotiation, and interpersonal skills.

Strong analytical mindset with the ability to interpret data and drive strategy.

Experience managing teams in a fast-paced, collaborative environment.

Demonstrated ability to deliver high-impact campaigns and maintain strong industry relationships.