Head of Digital Marketing

Job Description

Company Description Vutto is a new startup (backed by marquee Angels & VCs) disrupting the used two-wheeler market in India. With our full-stack model, we offer a seamless and trustworthy platform for buying and selling of used bikes. Role Description This is a full-time on-site role for a Marketing Head based in New Delhi. The person will be responsible for developing and implementing brand strategies, managing campaigns, conducting market research, and analyzing brand performance. They will collaborate with cross-functional teams to ensure brand consistency and drive brand awareness and loyalty. Govern social media handles. Run Affiliate programmes, Youtube videos {set up roadmap for influencer led campaigns and inhouse campaigns} Scale up the SEO, SEM, Ad words journey. Deepening our understanding of consumers (buyers & sellers) and refining our proposition and offerings. Work with tech team to improve website journeys and funnels. Craft the narrative across communication channels with the customers. All new things beyond current scope {Creative folks who can find ingenious ways to scale} Why should you be excited Early stage role, with increasing scale of organisation the role will done multiple responsibilities. For all creative folks with an analytical mindset there will be a lot of experimentation headroom. For the right candidate who can deliver consistently for a prolonged period, this role will transcend into leadership position over the years. ESOPs that can be life defining, say if we create an outsized impact as an organisation. Show more Show less