Head - Marketing / Product Marketing

Job Description

About Us: Vakilsearch is a legal tech platform that provides services for businesses and individuals in India. Our services focus on Legal Tax & Compliance for businesses and individuals. Role Summary: We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximize ROI. Head of Marketing - Roles & Responsibilities: - Marketing Strategy & Execution: Develop and drive end-to-end marketing strategies aligned with business goals. - Cross-Functional Collaboration: Work closely with sales, operations, tech, and product teams to align marketing efforts with business priorities. - Brand & Growth Marketing: Ensure a strong and consistent brand presence across all digital, offline, and event touchpoints. - Performance & Digital Marketing: Lead paid media, SEO/SEM, and content strategies to drive lead generation and customer acquisition. - Media Planning & Budgeting: Manage media investments across traditional and digital channels for maximum ROI. - Partnerships & Alliances: Build strategic partnerships with platforms, agencies, and industry stakeholders to expand reach and revenue opportunities. - Customer Insights & Analytics: Leverage data to optimize campaigns, track market trends, and improve engagement. - Project & Team Management: Oversee marketing projects, manage cross-functional initiatives, and mentor a high-performing team. - Stakeholder Communication: Report key marketing metrics and insights to leadership, ensuring alignment with business objectives. This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy. Qualifications: - Masters/Bachelor's degree in Marketing, Advertising, or a related field. MBA Preferred - Proven experience in handling complete marketing functions with experience in managing large-scale campaigns. - In depth experience of working in set ups in zero to 1 projects - Excellent negotiation, project management, and analytical skills. Preferred Skills: - Hustler in character and agile in terms of adaptability. - Ability to manage multiple projects in a fast-paced environment. - Strong communication and interpersonal skills. Why Join Us? - Opportunity to lead impactful campaigns. - Work with a passionate and creative team. - Competitive salary and growth opportunities.