GTM Marketer - ABM Focus

Hiring: GTM Marketer - ABM Focus

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Role Overview

Go-to-Market (GTM) Marketer with an Account-Based Marketing (ABM) Focus

This role requires a mix of strategic thinking and tactical execution. You’ll leverage AI-native tools, multi-channel orchestration, and data-driven insights to deliver personalized experiences that resonate with key decision-makers and drive measurable outcomes.

Key Responsibilities

ABM Strategy & Campaign Execution

● Develop and execute tiered ABM programs (1:1, 1:few, and 1:many) to engage high-value target accounts.

multi-channel ABM campaigns

● Partner with sales to ensure account engagement strategies are aligned with pipeline goals and account plans.

● Drive adoption and visibility for new products and solutions in priority market segments.

AI-Driven Personalization & Orchestration

● Implement and optimize AI-native tools (n8n, Zapier, 6sense, Demandbase, etc.) to scale ABM workflows.

● Create AI-enabled playbooks for account insights, content personalization, and automated engagement.

● Experiment with emerging AI technologies (OpenAI, Perplexity, Claude) to continuously improve ABM impact.

Messaging & Content Alignment

● Craft account-specific messaging frameworks, value props, and campaign creative tailored by geography, persona, industry, and buying stage.

● Collaborate with marketing and sales to translate features into clear business outcomes for key accounts.

● Develop sales enablement assets (battlecards, outreach templates, case studies) for ABM motions with the help of the content team.

Measurement & Optimization

● Define and track ABM success metrics: account engagement, influenced pipeline, conversion rates, deal velocity.

● Build dashboards to report performance at the account and program level.

● Run A/B tests across messaging, channels, and offers to maximize engagement and ROI.

Required Qualifications

● 4+ years of experience in B2B SaaS or technology marketing with a strong background in ABM and outbound GTM.

● Proven track record of designing and running ABM campaigns that influenced pipeline and revenue.

● Hands-on expertise with AI-native automation and ABM platforms (n8n, Demandbase, 6sense, or similar).

● Strong understanding of sales and marketing tech stacks (HubSpot, LinkedIn Sales Navigator, Clearbit, Apollo, etc.).

● Exceptional campaign planning, project management, and messaging skills.

● Data-driven mindset with the ability to analyze engagement and funnel performance metrics.

Preferred Qualifications

● Experience scaling ABM programs in fast-paced startup or scale-up environments.

● Knowledge of intent data platforms, enrichment APIs, and lead scoring systems.

● Comfort with AI content generation tools (OpenAI, Jasper, Copy.ai, etc.) for campaign personalization.

Success Metrics

● Pipeline generated and revenue influenced from ABM campaigns.

● Account engagement scores and multi-stakeholder penetration in target accounts.

● Improved deal velocity and win rates from high-value accounts.

● Reduction in time-to-market for ABM programs through AI-powered automation.

Tools You’ll Use

● Sales Enablement: Apollo.io, LinkedIn Sales Navigator, Smartlead, HubSpot, etc.

● ABM & Workflow Automation: n8n, Zapier.

● Data Enrichment & Insights: Apollo, Clearbit, Lusha, intent data platforms.

● Analytics & Reporting: HubSpot, Data Studio, Google Sheets.

Why Join BeatRoute

● A collaborative, supportive, innovative team that values quality, creativity, and strategic thinking.

● Fully remote work culture.

● Competitive salary and benefits package.

● Opportunities for fast professional growth within a dynamic SaaS environment.