Growth Marketing Role (Regular Tier-1 pass out only)

As a Growth Marketing Specialist, you will leverage analytics, consumer insights, and channel testing to optimize acquisition, conversion, retention, and engagement. You will work closely with cross-functional teams to identify new growth opportunities and scale campaigns across Meta, Google, TikTok, and emerging platforms. This role suits someone with strong analytical foundations, creative curiosity, and a bias for action. If you enjoy combining numbers with storytelling and experimenting with new platforms to unlock performance, this is the role for you.

Roles and Responsibilities:

•  Support end-to-end execution of growth campaigns across Meta, Google, TikTok, and other relevant channels.
• Analyze user funnels and marketing data to identify drop-offs, improve conversions, and drive retention.
• Collaborate with brand and creative teams to develop high-performing ad assets and audience experiments.
• Use analytics tools (GA4, Looker Studio, Google Sheets) to track KPIs and report actionable insights.
• Work on A/B tests, cohort analyses, and LTV/CAC tracking to inform marketing decisions.
• Explore emerging platforms and test new acquisition, conversion or engagement levers (e.g., influencer seeding, short-form video ads).
• Coordinate with internal teams and external partners to ensure smooth campaign execution and reporting.

Role Requirement:

• Education:

  Graduate/Postgraduate from a Tier 1 institute (IIT, IIM, ISB, etc.)
• Experience: Minimum 1+ year of experience in analytics or growth/performance marketing.
• Strong understanding of marketing funnels, attribution, and paid media metrics.
• Hands-on experience with Google Analytics, Meta Ads Manager, or TikTok Ads (preferred).
• Strong analytical and problem-solving mindset with proficiency in Excel/Google Sheets and data visualization tools.
• Familiarity with D2C/e-commerce ecosystems or fast-growing digital-first brands is a plus.
• Excellent communication, curiosity to learn, and ability to thrive in a fast-paced, dynamic environment.