Growth Marketing Manager

Job Description

Key Responsibilitie s Campaign Management: Design and implement performance marketing strategies across Meta (Facebook/Instagram Ads), Google Ads (including Universal App Campaigns), and affiliate networks to enhance user acquisition and retention. Data Analysis: Conduct in-depth analysis of performance metrics (ROAS, CTR, CPA, LTV) to optimize campaigns and maximize ROI. Collaboration: Partner with game development and creative teams to ensure marketing strategies align with business objectives. Innovation: Stay updated on industry trends, emerging technologies, and best practices, proactively identifying opportunities for growth and innovation. Partner Management: Manage and optimize relationships with advertising networks, agencies, and affiliates to expand marketing reach. Budget Management: Oversee and allocate marketing budgets efficiently to achieve desired results. Qualifications 3-4 years in performance marketing, with a focus on user acquisition and retention in the gaming industry. Demonstrated success managing campaigns on Meta, Google Ads (including Google Ads and Universal App Campaigns), and affiliate networks. Strong ability to interpret complex data sets and derive actionable insights for campaign optimization. Familiarity with App Store Optimization strategies to enhance app visibility and conversion rates. Skilled in managing SMS, push notifications, and WhatsApp campaigns, with a solid understanding of A/B testing methodologies. Knowledge of ad creative best practices for optimizing ad performance and user engagement.