Growth Marketing Manager

Role Overview

Growth Marketing Manager

Key Responsibilities

• Own and execute

  end-to-end user acquisition strategy

  across paid, performance and organic channels (Google, Meta, UAC, Programmatic, etc.).
• Lead and scale the

  Affiliate & Partnership marketing program

  across publishers, influencers, aggregators, and industry partners.
• Build and manage

  growth experiments

  (A/B testing, funnel optimization, pricing experiments, onboarding journeys).
• Track and improve key growth metrics:

  CAC, LTV, conversion rate, retention & payback period

  .
• Collaborate with product, analytics, brand and CRM teams to design

  growth loops and referral programs

  .
• Manage agency and vendor relationships for campaign execution and reporting.
• Identify new acquisition opportunities, innovative channels and

  high-ROI growth levers

  .
• Own marketing dashboards—build insights from

  Google Analytics, Mixpanel, AppsFlyer/Branch, CleverTap/MoEngage

  , etc.
• Ensure

  budget ownership & ROI optimisation

  across all paid channels.

Required Skills & Qualifications

• 4–7 years of experience in

  growth marketing / performance marketing

  , preferably in

  consumer tech or fintech

  .
• Strong hands-on experience in

  user acquisition, affiliate marketing, paid marketing & funnel optimisation

  .
• Proficiency in performance and attribution tools —

  Google Ads Manager, Meta Ads Manager, AppsFlyer/Branch, GA4, Mixpanel, Adjust, MO/CT

  .
• Solid understanding of

  data analytics, cohort tracking, funnel visualization & experimentation frameworks

  .
• Experience managing

  monthly marketing budgets and ROI goals

  .
• Comfort working in

  fast-paced, hypothesis-driven, experimentation-focused environments

  .