Growth Marketing Manager

Company Description

Medhavi Skills University (MSU), located in Sikkim, was established under The Medhavi Skills University, Sikkim Act 2021. MSU aims to merge the skilling ecosystem with higher education, with direct involvement from employers, corporates, and industries in curriculum design, program delivery, and practical training. The university is committed to providing flexible, competency-based modular courses and credit transfer opportunities. Sponsored by the Medhavi Foundation, a National Skill Development Corporation (NSDC) partner, MSU impacts over 100,000 youths annually through skills development and education.

About Medhavi Group

Medhavi Group is a leading force in the education and skilling ecosystem, driving innovation through its flagship Medhavi Skills University (MSU), Medhavi Aspire, Medhavi Foundation and multiple verticals across India. With a strong presence in Kolkata, Delhi, Gurugram, Pune, and Bangalore, the Group focuses on enhancing employability and workforce readiness by integrating industry with academia. Its WISE (Work-Integrated Skill-based Higher Education) and “Industry as Campus” models, offer students hands-on learning and industry-relevant training while enabling industries to benefit from higher employee retention, reduced attrition, and improved productivity. Medhavi Group is committed to building future-ready talent and fostering impactful partnerships with industries, government, and global institutions.

Role Overview:

Key Responsibilities:

• Own the full digital growth strategy across paid media, SEO, CRO, automation, and analytics.

• Drive customer acquisition through performance marketing across Google, Meta, LinkedIn, and other high-intent platforms.

• Optimise conversion funnels and landing pages using A/B testing, behavioural analytics, and CRO tools.

• Collaborate with product, brand, content, and tech teams to identify and execute growth experiments.

• Define and monitor KPIs like CAC, LTV, ROAS, funnel drop-offs, and retention metrics.

• Set up and refine user segmentation and targeting strategies across channels.

• Leverage tools like Google Analytics, Tag Manager, HubSpot/CRM, and automation workflows to scale personalised outreach.

• Drive SEO and content-led growth strategies in partnership with the content team.

• Stay on top of growth trends, new channels, and best practices in digital marketing.

Qualifications & Skills Required:

• Bachelor’s degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage.

• Proven experience in scaling digital channels and optimising acquisition funnels

• Strong analytical and quantitative skills; ability to interpret data and make data-led decisions

• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, HubSpot/CRM, and data dashboards

• Experience with SEO, content strategy, and email/SMS automation

• Ability to lead cross-functional initiatives and manage external agencies or freelancers when required

• Excellent communication skills and comfort working in a fast-paced, evolving environment Preferred but not mandatory:

• Background in EdTech, higher education, or skilling ecosystem

• Experience working in a startup or growth-stage organisation

• Familiarity with attribution modelling, lifecycle marketing, and lead scoring

• Working knowledge of no-code tools, scripts, or light HTML/CSS

What We Offer

• Being a key player in something potentially massive and world-changing

• Competitive salary and incentive structure, best in the industry.

• Opportunities for professional development and growth.

• A supportive and collaborative work environment.

• The chance to make a meaningful impact on the careers and lives of working professionals.