Growth Marketing Manager - B2B SAAS

About Viral Pitch

Viral Pitch is a self-serve influencer marketing platform that empowers brands to discover, collaborate, and measure campaigns with creators globally. Trusted by 1000+ brands and mobile apps, Viral Pitch combines AI-driven insights, automation, and transparent analytics to deliver measurable campaign outcomes.

We are building the next generation of marketing technology for brands and agencies across APAC, MENA, and global markets and we’re looking for a data-driven growth marketer to scale our SaaS adoption journey.

Role Overview

Growth Marketing Manager – B2B SaaS

Key Responsibilities

1. Growth Strategy & Demand Generation

• Develop and execute multi-channel growth campaigns to drive B2B signups, demos, and product adoption.
• Build and optimize inbound and outbound marketing funnels across paid, organic, and partnership channels.
• Own end-to-end demand generation including Google Ads, SEO, content marketing, and email automation.
• Collaborate with sales to ensure MQL → SQL → Paid conversion alignment.

2. Performance Analytics & Optimization

• Set up marketing analytics dashboards (GA4 etc.) to measure and improve ROI.
• Track metrics like CAC, LTV, activation rate, churn, and retention.
• Run A/B tests on landing pages, email sequences, and ad creatives for conversion optimization.

3. Product & Lifecycle Marketing

• Work with product and tech teams to define user journeys and improve onboarding experiences.
• Build automation workflows to increase user engagement and reduce churn.
• Collaborate on go-to-market (GTM) launches for new features or geographies.

4. Content & Brand Marketing

• Develop content that educates and converts B2B audiences — blogs, case studies, whitepapers, and product decks.
• Manage brand communication across digital channels (LinkedIn, YouTube, newsletters, etc.).
• Create storytelling around customer success and product impact to strengthen brand authority.

5. Partnerships & Ecosystem Growth

• Build co-marketing programs with agencies, SaaS affiliates, and ecosystem partners.
• Identify influencer, community, and media partnerships to strengthen brand awareness in the SaaS and marketing ecosystem.