GROWTH MARKETING LEAD 🫵🏻
Join India's First Functional Pet Nutrition Revolution - Lead ALL Marketing
REALITY CHECK: This is NOT your typical "Marketing Lead" role.
What we're really offering:
- You'll START as a hands-on executor (doing the work yourself)
- You'll BECOME a team leader (hire 2-3 people under you by Month 4)
- You'll OWN growth (60% of revenue responsibility)
- You'll GET equity (founding team member, not employee)
Why this matters:
TailBlaze is revolutionizing pet nutrition in India
The Challenge:
The Opportunity:
The Truth About This Role (No BS)
Phase 1 (Months 1-3): YOU Do Everything
60-70 hours/week, hands-on execution:
- Run Meta Ads, Google Ads yourself (₹2-5L monthly spend)
- Create content using AI tools (Heygen, ChatGPT, Midjourney)
- Optimize WhatsApp Business API for customer acquisition
- Build landing pages, email campaigns, analytics dashboards
- A/B test everything, optimize daily
Why?
Phase 2 (Months 4-6): You Start Building Your Team
Once channels are proven:
- Hire Performance Marketing Executive (₹4-6 LPA) to handle paid ads
- Hire Content Creator (₹3-4 LPA) for social media and community
- You focus on: Strategy, hiring, team management, founder collaboration
Phase 3 (Months 7-12): You Become a True Leader
3-5 person marketing team under you:
- Performance Marketing Executive
- Content & Community Manager
- Graphic Designer
- Maybe a Growth Analyst
You focus on:
- Overall marketing strategy and vision
- Team management and mentorship
- Fundraising pitch and investor relations
- New channel exploration and innovation
Who This Role is PERFECT For:
a. The Frustrated Mid-Senior Marketer
- Stuck in big company politics and slow decision-making
- Want to actually BUILD something, not just maintain
- Ready to work hard for equity, not just salary
b. The Ambitious Junior Who Thinks They're Ready
- Have 4-5 years experience and feel underutilized
- Can handle pressure and ambiguity
- Want rapid career growth (6 months here = 3 years elsewhere)
c. The D2C Expert Tired of Cookie-Cutter Brands
- Worked with fashion/beauty/FMCG D2C brands
- Want to build something with REAL impact (pet longevity)
- Ready for category-creation challenge
Who This Role is TERRIBLE For:
The "Strategy Only" Person
- If you haven't run ads yourself in the last 6 months, don't apply
- We need doers, not PowerPoint warriors
The 9-to-5 Mindset
- Startup life means 60-70 hour weeks initially
- If work-life balance is priority #1, stay in corporate
The "I Need a Team" Person
- You won't have a team for 3-4 months
- If you can't do the work yourself first, this isn't for you
Compensation & Growth Path
Year 1: ₹8-15 LPA + upto 0.5% Equity
- Base: ₹8-12 LPA (based on experience)
- Variable: 20% bonus on revenue targets
- Equity: upto 0.5% (founding team member vesting)
Year 2: ₹15-25 LPA + Team Budget
- Salary increase based on Series A raise
- Budget to hire 3-5 person team
- Increased equity allocation
Year 3: Marketing Head/CMO Path
- ₹25-35 LPA range
- Own entire marketing P&L
- 10+ person team
- C-suite trajectory
The Math:
- Work at corporate: ₹12 LPA → ₹15 LPA → ₹18 LPA (3 years)
- Work at TailBlaze: ₹10 LPA → ₹18 LPA → ₹30 LPA + equity worth ₹50L-1Cr (if we exit)
Why TailBlaze + Why Now
The Market Opportunity:
- ₹21,000 crore Indian pet care market
- 40M+ pets, doubling in 4 years
- 35% YoY premium segment growth
- First-mover in "longevity nutrition" category
The Founder:
- 30U30 Rising Entrepreneur
- Built $7.5M ARR at Udaan (unicorn)
- Left ₹70L job for this mission
- Has 2 unicorn exits
The Ahmedabad Advantage:
- Your ₹10 LPA = Bangalore's ₹18 LPA (cost of living)
- 20-min commutes vs 2-hour commutes
- Premium office space at 1/3rd the cost
- Emerging startup hub with growing ecosystem
Skills Required
MUST-HAVE (Non-negotiable):
- 3-7 years D2C/FMCG/E-commerce marketing experience
- Hands-on Meta Ads + Google Ads (NOT just managed teams)
- AI tools proficiency (ChatGPT, Midjourney, Canva AI, etc.)
- Proven track record: Scaled brand from <₹5L to ₹20L+ MRR
- Data-driven: Can build dashboards, analyze cohorts, optimize funnels
NICE-TO-HAVE:
- WhatsApp Business API experience
- Early-stage startup experience (0-50 employees)
- Pet owner/pet care category knowledge
- Team management experience
- Content creation skills
Qualifications
- Bachelor's/Master's in Marketing, Business, or related field
- 4-7 years of growth/performance marketing experience
- Proven experience scaling D2C brands
- Strong analytical and creative thinking
- Comfortable with ambiguity and rapid change
Salary Range
₹8,00,000 - ₹14,00,000 per year + 0.5% Equity (vesting over 4 years) + 20% Variable Pay
About TailBlaze
India's first functional pet nutrition brand revolutionizing how we feed dogs. Our proprietary FreshTail™ technology delivers 40-45% protein (vs industry's 18-22%) in shelf-stable fresh food.
Mission
P.S. - Still reading? Good. That means you're seriously interested. Here's what happens next:
- Apply with HONEST answers to screening questions
- Top 20 candidates: 30-min video call (discuss your campaigns)
- Top 10 candidates: Assignment (create a TailBlaze campaign plan)
- Top 5 candidates: Meet founders in Ahmedabad
- Top 2 candidates: Reference checks + offer
Timeline
One more thing:
Alternative Application Method: Email: palak@tailblaze.in Subject: "Growth Marketing Lead - Name"
