Growth Marketer - B2B

Job Description

Company Description Medhavi Skills University (MSU), Sikkim was established through The Medhavi Skills University, Sikkim Act 2021. MSU aims to integrate the skilling ecosystem with higher education, with involvement from employers, corporates, and industries in curriculum design, practical skills training, on-the-job apprenticeship, and internships. MSU aspires to be a leader in skills-based education recognized by employers both nationally and internationally, offering flexible learning, competency-based courses, and credit transfer options for continuous learning. The university is sponsored by the Medhavi Foundation, an IIT Alumni-founded organization established in 2012, which partners with the National Skill Development Corporation and impacts over 100,000 youth annually. Role Overview: We’re seeking a highly motivated Senior Growth Marketer who thrives at the intersection of data, creativity, and experimentation. You will be responsible for leading MSU’s digital growth engine from paid campaigns and funnel optimization to growth experiments and user retention. This role is both strategic and hands-on, ideal for someone who wants to drive scale and impact in a fast-growing, mission-driven environment. Key Responsibilities: Own the full digital growth strategy across paid media, SEO, CRO, automation, and analytics. Drive customer acquisition through performance marketing across Google, Meta, LinkedIn, and other high-intent platforms. Optimize conversion funnels and landing pages using A/B testing, behavioral analytics, and CRO tools. Collaborate with product, brand, content, and tech teams to identify and execute growth experiments. Define and monitor KPIs like CAC, LTV, ROAS, funnel drop-offs, and retention metrics. Set up and refine user segmentation and targeting strategies across channels. Leverage tools like Google Analytics, Tag Manager, HubSpot/CRM, and automation workflows to scale personalized outreach. Drive SEO and content-led growth strategies in partnership with the content team. Stay on top of growth trends, new channels, and best practices in digital marketing. Qualifications & Skills Required: Bachelor’s degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage. Proven experience in scaling digital channels and optimizing acquisition funnels Strong analytical and quantitative skills; ability to interpret data and make data-led decisions Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, HubSpot/CRM, and data dashboards Experience with SEO, content strategy, and email/SMS automation Ability to lead cross-functional initiatives and manage external agencies or freelancers when required Excellent communication skills and comfort working in a fast-paced, evolving environment Preferred but not mandatory: Background in EdTech, higher education, or skilling ecosystem Experience working in a startup or growth-stage organization Familiarity with attribution modelling, lifecycle marketing, and lead scoring Working knowledge of no-code tools, scripts, or light HTML/CSS Show more Show less