Job
Description
As a Growth Manager with a strategic mindset and at least 1 year of experience, you will be responsible for overseeing the customer journey from lead acquisition to long-term loyalty. Your main objective will be to convert newly acquired leads into high-value customers through the implementation of advanced automation, experimentation, and segmentation techniques. This role requires a systematic approach and proficiency in retention platforms. - **Lead Management:** You will be in charge of the complete lead generation process and managing leads post-acquisition. - **Customer Lifecycle Automation:** Design, develop, and optimize intricate customer touchpoint journey automations across various channels. - **Segmentation & Campaigns:** Define, analyze, and manage customer segmentation to facilitate targeted campaign deployment and personalization. - **Experimentation:** Implement continuous A/B testing in automated journeys and campaigns to enhance conversion rates and maximize Customer Lifetime Value (LTV). - **Reporting & Insights:** Thoroughly monitor and report on campaign, journey, and segment performance data to derive insights that drive strategic business decisions. **Mandatory Skills & Qualifications:** - Minimum 2 years of dedicated experience in Growth Marketing, Retention Marketing, or CRM management. - Proficiency in using at least one retention marketing tool such as WebEngage, Clevertap, or Kwikengage. - High-level proficiency in presentation design using Canva or Microsoft PowerPoint (PPT). - Excellent communication, negotiation, and technical coordination skills for managing relationships with retention tool vendors and collaborating with internal teams. **Desired Skills:** - Creative Aptitude: Experience or proficiency in Copywriting or Graphic Design to create compelling messaging within automated journeys. - Data Visualization: Familiarity with data visualization tools like Looker Studio or Power BI to report on churn, LTV, and segment health. If you believe you meet the mandatory technical requirements for this role and are interested, please reach out to babish@mydesignation.com with your resume and salary expectations. As a Growth Manager with a strategic mindset and at least 1 year of experience, you will be responsible for overseeing the customer journey from lead acquisition to long-term loyalty. Your main objective will be to convert newly acquired leads into high-value customers through the implementation of advanced automation, experimentation, and segmentation techniques. This role requires a systematic approach and proficiency in retention platforms. - **Lead Management:** You will be in charge of the complete lead generation process and managing leads post-acquisition. - **Customer Lifecycle Automation:** Design, develop, and optimize intricate customer touchpoint journey automations across various channels. - **Segmentation & Campaigns:** Define, analyze, and manage customer segmentation to facilitate targeted campaign deployment and personalization. - **Experimentation:** Implement continuous A/B testing in automated journeys and campaigns to enhance conversion rates and maximize Customer Lifetime Value (LTV). - **Reporting & Insights:** Thoroughly monitor and report on campaign, journey, and segment performance data to derive insights that drive strategic business decisions. **Mandatory Skills & Qualifications:** - Minimum 2 years of dedicated experience in Growth Marketing, Retention Marketing, or CRM management. - Proficiency in using at least one retention marketing tool such as WebEngage, Clevertap, or Kwikengage. - High-level proficiency in presentation design using Canva or Microsoft PowerPoint (PPT). - Excellent communication, negotiation, and technical coordination skills for managing relationships with retention tool vendors and collaborating with internal teams. **Desired Skills:** - Creative Aptitude: Experience or proficiency in Copywriting or Graphic Design to create compelling messaging within automated journeys. - Data Visualization: Familiarity with data visualization tools like Looker Studio or Power BI to report on churn, LTV, and segment health. If you believe you meet the mandatory technical requirements for this role and are interested, please reach out to babish@mydesignation.com with your resume and salary expectations.
