Job Description

Job Description We are looking for a driven and innovative Growth Manager to help scale kPaisa’s user base and revenue across various product offerings such as digital gold, mutual funds, loans, and fixed deposits. In this role, you’ll analyze data, design growth strategies, and implement campaigns to accelerate user acquisition, retention, and engagement. Roles And Responsibilites Develop and execute data-driven growth strategies across multiple channels (digital marketing, partnerships, referrals, etc.).Collaborate with marketing, product, and sales teams to design and execute campaigns aimed at driving user growth.Analyze user behavior, conversion funnels, and key metrics to identify opportunities for growth.Lead A/B testing and optimize growth experiments to continuously improve campaign performance.Monitor key KPIs, including user retention, lifetime value, and engagement rates, to ensure sustainable growth.Provide insights and reports to leadership on the effectiveness of growth initiatives and suggest areas of improvement. Skills Required 2–5 years of experience in growth marketing, user acquisition, or product growth roles, preferably in fintech or BFSI.Strong analytical skills with the ability to use data to drive decision-making.Hands-on experience with growth tools, A/B testing, and optimization techniques.Knowledge of various marketing channels (performance marketing, social media, email campaigns, etc.).Experience in CRM tools, analytics tools (Google Analytics, Mixpanel), and other growth-oriented platforms.Experience in CRM tools, analytics tools (Google Analytics, Mixpanel), and other growth-oriented platforms.A passion for experimentation, testing new ideas, and optimizing results. What we have to offer Flexible work hoursFirst hand fintech development opportunityMeritocracy driven, candid startup culture