Growth Manager [Digital Health Startup]. 1-3 years exp

Role: Growth Manager

Experience: 1 to 3 years

Type: Full-time

Location: Gurgaon, work from office

Joining time: Less than 15 days

About Tap Health

Tap Health is an AI native healthtech startup that manages chronic conditions like diabetes between doctor visits.

We have developed and launched one of the world’s advanced, fully Autonomous digital therapeutic for diabetes that provides continuous, AI-orchestrated diabetes care without human intervention, aligned to clinical rules. It analyses user data to predict glucose patterns, behaviour and adherence risk, then delivers real-time, personalised guidance on meals, glucose, stress, activity and sleep. The same engine extends to other chronic conditions in India and beyond.

www.tap.health

Role Overview: Product Manager - Growth

We are hiring a Growth Manager to own Tap Health’s acquisition, activation, retention and revenue levers end to end. You will design and ship high-impact experiments across onboarding, paywalls, pricing, referral loops, lifecycle journeys and landing pages. You will work closely with engineering, design, data and marketing to create compounding growth and a habit-forming product experience.

This is a product role focused on measurable outcomes. You will use data, fast iteration and sharp UX to move the metrics that matter.

Key Responsibilities

1. Own the Complete Growth Funnel

• Drive growth across acquisition, activation, engagement, retention, and referrals.
• Build and optimise full-funnel dashboards with daily KPIs and cohort tracking.
• Reduce CAC, improve user LTV, and scale profitable growth channels.

2. Optimise Onboarding and Activation

• Work with product to reduce drop-offs across the onboarding flow.
• Run weekly growth sprints to iterate copy, UX, screen logic, pricing, and nudges.
• Build WhatsApp-based conversion funnels aligned to Tap Health’s purchase journey.

3. Improve Retention and Engagement

• Run deep cohort analysis to understand behavioural patterns.
• Build engagement loops using: habit formation, gamification (Tap Score, streaks), nudges and reminders personalised recommendations
• Improve D1, D7, D30 retention through behavioural design.

4. Experimentation and Growth Science

• Own A/B testing roadmap with clear hypotheses and measurable outcomes.
• Identify and eliminate friction points in user flows.
• Run multi-variate experiments for pricing, messaging, offers, and referral triggers.

5. Collaboration with Product, Data, Engineering, and Content

• Work closely with product to drive growth-centric product changes.
• Partner with the AI team to iterate on engagement strategies.
• Collaborate with content teams to build high-impact conversion assets.

7. Revenue and Pricing Strategy

• Influence subscription models, upsells, annual plans, and promotional cycles.
• Enhance purchase conversion and reduce churn.

Qualifications & skills

• 1 to 3 years in growth at a consumer app startup, health tech or fitness tech.
• Proven track record of owning CAC, LTV, revenue, and retention metrics.
• Deep familiarity with performance marketing and attribution.
• Strong analytical skills with experience in Amplitude, Mixpanel, GA, or SQL.
• Growth experimentation mindset.
• Creativity with consumer psychology and messaging.
• Understanding of habit loops, behaviour change, and gamification.