Growth Management- DGM/ GM- Bill Payments

Job Description

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role- Roles‌ ‌& ‌Responsibilities Lead the P&L responsibility for RU categories along with focus on bottom line enhancing strategies, optimizing costs and delivering revenue targets Own the business growth charter for bill payments on Paytm and work closely with central teams to strategize and coordinate user and value growth. Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. Work closely with management to share funnel conversion improvement ideas, feedback & present results. Identify demand levers by thoroughly understanding Rent transacting consumer behavior and building offerings around it Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth in rent payments Define user acquisition and user retention strategies Monitor market trends, research consumer markets, and competitors’ activities Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies P&L Ownership Category Management Offline, CLM Marketing & Performance Marketing GTM Strategy Product Strategy Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ ‌Rent payments or relevant experience in the consumer‌ ‌internet‌ ‌industry‌ ‌in‌ ‌similar‌ ‌roles‌ ‌across‌‌ Growth‌ and Category management. Experience is building category from the nascent stage is a plus point Extremely adept at stakeholder management MBA‌ ‌from‌ ‌Tier‌ ‌1‌ ‌Business‌ ‌school‌ ‌preferred High‌ ‌degree‌ ‌of‌ ‌ownership‌ ‌in‌ ‌taking‌ ‌things‌ ‌to‌ ‌completion‌ ‌ Must‌ ‌be‌ ‌data‌ ‌driven‌ ‌with‌ ‌strong‌ ‌problem‌ ‌solving‌ ‌and‌ ‌analytical‌ ‌skills‌ ‌ Ability‌ ‌to‌ ‌multitask‌ ‌and‌ ‌work‌ ‌on‌ ‌diverse‌ ‌range‌ ‌of‌ ‌requirements‌ ‌ Excellent‌ ‌communication‌ ‌skills‌ ‌with‌ ‌ability‌ ‌to‌ ‌handle‌ ‌complex‌ ‌negotiations‌ Why join us: A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals. Respect that is earned, not demanded from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!