Job Description

Description Position at EssenceMediaCom EssenceMediaCom is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. W e are currently looking for a Group Head - Digital to join us. In this role, you will be responsible for leading the media mandates for some of the key clients for EssenceMediaCom. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Business Director - Digital 3 best things about the job: Opportunity to be the best amongst the best. Working within a proven, fast growing team servicing some of the biggest brands in the country. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency. In three months: Worked on digital media plans for some of the finest clients in the country Mapped new digital opportunities for the client In six months: Made effective yet efficient digital media plans Pushed innovating concepts to drive revenues In 12 months: You will help evolve the planning principles, measurement tools, publisher partners, measurement metrics that your set of brands work with and work closely with the strategy team to build brand specific strategies. Helped on new business pitches. What your day job looks like at EssenceMediacom : Hands on digital media planning, buying experience Develop digital media plans and approach basis consumer insights and digital media dynamics Deliver media plans, campaign scheduling Define campaign KPIs Continuous plan optimization to deliver maximum ROI Review campaign performance Proactively identify new opportunities and pitch innovative ideas Help on new business pitches Client servicing and manage day to day client relationship to meet their digital requirements. Meet revenue targets and drive incremental billing and revenue Minimum qualifications: Minimum 5+ Years of experience handling Digital Basic understanding on digital campaign, buying metrics, search Basic understanding of digital tools - Comscore, Ad serving, Adwords Basic understanding of reach frequency planning for a brand Willingness to learn, unlearn, relearn basic concepts of digital planning, buying Willingness to question and test all principles Willingness to test and use new measurement tools Good written, verbal communication and presentation skills - PPT and delivering presentations More about EssenceMediacom: EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. About India