Group Head - Digital

Job Description

Digital media planning among the brands that are market leaders and have cult like following among its fan base. Person should have a good understanding on the digital media and sound knowledge of the performance media - search, social, affiliates and all the comes with it. Reporting of the role - Director - Digital 3 best things about the job: Working on a cult brand and the global market the playfield Digital core to the business, but not e-business Evangelize Tech innovation to build efficiencies In three months: Work with all constituents of digital eco-system under one single roof Introduce digital channels across media and get the optimum performance media mix across existing clients In six months: Learnt about effectively pitching 360 digital products to clients Worked with a diverse team of media buyers and planners across 360-degree media and beyond In 12 months: Emerged as a coveted champion and go-to person on digital marketing solutions Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners Responsibilities: Understand client objectives, category/competitive trends for various product categories Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. Understand client objectives, category/competitive trends for various product categories Develop and strike partnership deals with key publishers and large affiliates Ability to steer client review meetings on regular basis What you will need: Minimum 5-7 years in digital media planning and buying Excellent written and oral communication skills combined with outstanding presentation skills Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc) - Preferred Applied knowledge of 3rd party ad serving, website and tracking and associated technologies - Preferred Intermediate to advanced analytical skills, specifically relating to performance data and metrics - Preferred Strong interpersonal and communication skills Problem-solving skills Abreast with the latest technology that will affect digital advertising Worked closely with publisher partners to elevate industry standards in-line with client needs. Exposure to affiliate and programmatic technologies People managing skills