Graphic Designer

Company Description

We at Craffords India in Gurugram focus on giving brands a story, amplifying their presence, and connecting them with the right audience. Our services include establishing companies as thought-leaders, building trust through creative content, and converting visitors to leads. We help create authority, increase visibility, and build influence through integrated approaches to connect with audiences effectively.

Designation: Graphic Designer

Experience: 3-4 Years

Studies- Design School is must

UI UX is must

Project Based Work and Planning

- Client Meetings: Discuss new project briefs and goals, understand client requirements, target audience, and timelines.

- Market Research: Analyse current design trends and competitor designs, identify target audience preferences.

- Project Planning: Develop detailed project plans and timelines, allocate resources and delegate tasks.

Monthly SOCIAL MEDIA CALENDAR – Retainer Client

- Meetings: Discuss new campaign briefs and goals, understand client requirements, target audience, and timelines – based on previous months performance of Social Media assets

- Market Research: Analyse current design trends and competitor designs, identify target audience preferences or new approaches

- Maintaining 1 month advance calendar of social media - detailed calendar and timelines, allocate resources and delegate tasks.

Design Conceptualization and Development

- Brainstorming Sessions: Collaborate with junior designers and team members to generate ideas.

- Initial Sketches and Mood Boards: Create rough sketches and draft initial design concepts, develop and present mood boards to clients for approval.

- Design Iterations: Refine designs based on client feedback and create multiple iterations.

Reviews and Feedback

- Internal Reviews: Conduct reviews with the creative director and senior team members, implement suggestions from internal reviews.

- Client Presentations and Updates: Present design concepts to clients and gather feedback, provide regular updates and incorporate client feedback.

- Quality Checks: Ensure designs are consistent, accurate, and meet project requirements.

Finalization and Production

- Design Finalization: Finalize all design elements, ensuring high quality and attention to detail.

- File Preparation and Delivery: Prepare final files for print, web, or other media formats, deliver final files to clients or upload to necessary platforms.

- Production Coordination: Work with production teams or external vendors to ensure proper execution.

- Client Approval: Obtain final approval from clients and make any necessary adjustments.

- Team Approval – Oversee and review clients work done by the team

Professional Development and Administrative Tasks

- Workshops and Webinars: Attend industry events, workshops, and webinars for skill enhancement.

- Portfolio Updates: Update personal and agency portfolios with recent work, share completed projects on social media and professional networks.

- Administrative Tasks: Update/maintain productivity tools like ASANA, Clickup or any other planning tools to record progress, update, completion on daily basis covering - maintain records of project details, communications, and design assets.

- Mentoring and Team Collaboration: Provide guidance and feedback to junior designers, participate in creative brainstorming sessions and team projects.

- Know-how of latest tools / techniques to improve efficiency in design

Skills

- Project Management Skills

- Social Media Management Skills

- Creative and Design Skills

- Review and Feedback Skills

- Finalization and Production Skills

- Professional Development and Administrative Skills

- Communication

- Leadership Skills

- Time Management Skills

- Problem-Solving Skills

- Adaptability Skills

Knowledge:

- Graphic Design Principles

- Design Software Proficiency (Adobe Creative Suite, Sketch, Figma)

- Social Media Platforms

- Market Research Techniques

- Project Management

- Production Processes

- Client Interaction

- Quality Assurance

- Team Collaboration

- Professional Development

- Soft Skills (Communication, Leadership, Time Management, Problem-Solving, Adaptability)

Self-Image:

- Confident and Assertive

- Creative and Innovative

- Detail-Oriented

- Leadership-Minded

- Adaptable and Resilient

Traits:

- Strong Communication

- Collaborative Team Player

- Proactive Problem Solver

- High Accountability

- Continuous Learner

- Client-Focused

- Time Management

- Flexibility and Adaptability

- High Attention to Detail

- Strong Work Ethic

Motives:

- Passion for Creativity

- Desire for Continuous Improvement

- Drive for Excellence

- Commitment to Client Satisfaction

- Ambition for Career Growth