Job Description

Develop & Manage Ad Campaigns: Plan, execute, and optimize paid ad campaigns across Google Ads (Search, Display, YouTube) and social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.). Conduct keyword research and competitive analysis to improve campaign performance. Continuously refine targeting strategies using audience segmentation, retargeting, and lookalike audiences . Performance Optimization & Strategy: Implement A/B tests for ad creatives, landing pages, and targeting strategies. Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and other reporting tools . Optimize ad spend to ensure maximum ROI. Identify trends and insights to improve ad performance and conversion rates. Creatives & Copywriting: Work with designers and copywriters to develop high-converting ad creatives and ad copies . Suggest compelling CTAs (Call-to-Action) to enhance engagement. Budget & Bidding Strategy: Manage and allocate advertising budgets efficiently. Adjust bidding strategies based on performance data and KPIs. Reporting & Insights: Provide weekly/monthly reports with insights on campaign performance, audience engagement, and budget utilization . Recommend data-driven improvements based on analytics.