Google Ads Specialist

Job Description

Job Summary: As a Google Ads Expert, you will be responsible for developing, managing, and optimizing PPC campaigns across Google Ads platforms. You will work closely with marketing teams to ensure targeted and data-driven advertising strategies that align with business goals. Key Responsibilities: Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video, and App campaigns). Conduct keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness. Optimize ad copy, landing pages, and bidding strategies to maximize conversions and ROI. Monitor and analyze campaign performance using Google Analytics, Google Ads, and other tracking tools. A/B test ad creatives, landing pages, and bidding strategies to improve performance. Implement and manage remarketing campaigns to re-engage past visitors. Stay updated with the latest Google Ads trends, algorithm changes, and best practices. Manage advertising budgets effectively to ensure maximum efficiency and cost-effectiveness. Generate performance reports and provide insights for continuous optimization. Collaborate with content, design, and marketing teams to ensure cohesive ad strategies. Requirements: Proven experience managing Google Ads campaigns with a track record of successful results. Strong understanding of PPC advertising, keyword research, and audience targeting. Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other PPC tools. Experience with conversion tracking, attribution modeling, and data analysis. Knowledge of landing page optimization and CRO (Conversion Rate Optimization) strategies. Familiarity with Google Ads scripts and automation tools is a plus. Strong analytical skills and ability to interpret data-driven insights. Excellent communication and problem-solving skills. Google Ads Certification is preferred but not mandatory. Preferred Qualifications: 6+ years of Experience managing high-budget ad campaigns. Understanding of SEO, social media ads, and other digital marketing strategies. Prior experience in e-commerce, SaaS, or lead generation campaigns. Benefits: Competitive salary based on experience. Opportunity to work with a dynamic and growing team. If you are passionate about digital advertising and ready to drive high-performing campaigns, wed love to hear from you! Apply now by sending your resume to [email/contact details].