Google Ads Manager

Job Description

We are seeking a Google Ads Manager who will be responsible for the creation, execution, and optimization of paid search campaigns across Google Ads . The ideal candidate will possess strong analytical skills, a deep understanding of paid search marketing, and the ability to strategize and execute campaigns to achieve business goals. Key Responsibilities: Campaign Strategy & Management: Plan, execute, and manage Google Ads campaigns (Search, Display, Video, Shopping, and Remarketing). Develop and implement strategies to drive conversions, optimize ROI, and improve account performance. Conduct keyword research and competitor analysis to build targeted campaigns. Set up and manage A/B tests to optimize ad copy and landing page effectiveness. Performance Monitoring & Optimization: Monitor campaign performance and provide regular reports on key metrics such as CTR, CPC, CPA, ROAS, and other relevant KPIs. Optimize campaigns by analyzing data and adjusting bids, keywords, ad copy, and targeting. Use advanced tools and techniques , including scripts and automation , to improve the efficiency of campaign management . Analytics & Reporting: Analyze Google Ads data and Google Analytics to provide insights into campaign performance. Provide detailed, actionable reports for stakeholders and recommend strategies for improving results. Continuously test new approaches and refine strategies to increase campaign efficiency. Collaboration & Communication: Collaborate with the broader marketing team to align Google Ads campaigns with overall marketing strategies. Work closely with the design team to create compelling ad creatives. Provide recommendations to improve website conversion rates and user experience based on ad performance. Requirements: Experience: 0-2 years of experience in managing Google Ads campaigns , ideally with a focus on search and performance marketing. Proven track record of successfully managing and optimizing Google Ads accounts to meet business goals. Skills & Expertise: Strong knowledge of Google Ads and Google Analytics. Expertise in keyword research, audience segmentation, and campaign optimization techniques. Advanced understanding of bidding strategies, budget management, and campaign performance metrics. Familiarity with Google Tag Manager, Conversion Tracking, and Google Ads Scripts. Knowledge of other PPC platforms (Bing Ads, Facebook Ads, etc.) is a plus. Analytical Skills: Strong ability to analyze data and extract actionable insights to improve campaign performance. Ability to work with large datasets, draw conclusions, and provide clear recommendations. Technical Skills: Proficiency in Excel or Google Sheets, including pivot tables, VLOOKUP, and data visualization. Experience with reporting and dashboard tools is a plus (e.g., Data Studio, Tableau). Education: Bachelor's or Master's degree in Marketing, Business, or a related field (preferred). Certifications: Google Ads certification(s) required. Google Analytics certification is a plus. Benefits: Competitive salary Professional development opportunities Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Schedule: Day shift Fixed shift Morning shift Supplemental Pay: Performance bonus Work Location: In person