Global Expansion Head

Role Overview

Lead the international expansion of the brand across key markets like the US, UK, and the Middle East. You’ll own the end-to-end strategy for entering, scaling, and optimising performance across global e-commerce channels — primarily TikTok Shop, Amazon, and D2C.

Key Responsibilities

• Develop and execute global market entry strategies for TikTok Shop, Amazon, and other marketplaces.
• Oversee international pricing, logistics, compliance, and localization strategy.
• Partner with creators and agencies abroad to scale influencer-driven performance campaigns on TikTok.
• Build and manage international storefronts (Amazon Seller Central, FBA, and TikTok Shop backend).
• Lead cross-border supply chain operations in collaboration with logistics and finance teams.
• Optimise CAC:LTV ratios and ROAS for each market using data-driven insights.
• Identify partnerships with local distributors and retail chains for offline pilots.
• Track and report key metrics (GMV, contribution margin, retention, repeat rate, and ad efficiency).
• Hire and manage a small global operations team.

Requirements

• 3+ years experience in D2C or marketplace operations, with proven results in global expansion.
• Hands-on experience managing

  TikTok Shop and Amazon Seller Central

  .
• Strong understanding of logistics, compliance (FDA/FSSAI equivalents), and customs.
• Ability to work across time zones and collaborate with marketing, ops, and finance.
• Data fluency — strong command of performance dashboards, attribution tools, and P&L analysis.
• Prior experience scaling a

  nutrition, beauty, or FMCG

  brand internationally is a strong plus.

Ideal Profile

• Worked at or with fast-scaling D2C brands.
• Deep understanding of

  US & Middle East consumer trends

  .
• Growth mindset, execution speed, and ability to operate autonomously.

Location:

Reporting to:

Salary