General Manager - Sales and Marketing

Job Description

Job Title: General Manager - Sales and Marketing Department: Sales and Marketing Reports to: Managing Director Location: Kolkata Job Purpose: The General Manager - Sales and Marketing will be responsible for driving sales strategies, developing marketing campaigns, and achieving business targets for Svarna Group s real estate projects. The role includes overseeing the marketing team, managing customer relationships, ensuring brand positioning, and collaborating with the project and finance teams to ensure profitability. Key Responsibilities: Strategic Planning: Develop and implement sales strategies that align with the company s objectives for real estate projects. Formulate marketing plans to ensure maximum visibility and brand recognition. Conduct market research to identify emerging trends and business opportunities. Sales Management: Lead and manage the sales team to achieve sales targets and project goals. Monitor sales performance, identify gaps, and implement corrective measures. Establish pricing strategies, promotional offers, and sales incentive programs to drive revenue. Marketing Campaigns: Design and oversee the execution of marketing campaigns (digital, print, outdoor, etc.). Collaborate with external marketing agencies for advertising, PR, and event management. Ensure consistent branding and messaging across all platforms and materials. Customer Relationship Management: Build and maintain strong relationships with key clients, brokers, and channel partners. Ensure high levels of customer satisfaction by addressing inquiries, concerns, and feedback. Manage after-sales services, ensuring timely resolution of customer issues. Budgeting and Financial Oversight: Prepare sales and marketing budgets in collaboration with the finance team. Ensure cost-effective execution of marketing campaigns while maximizing ROI. Monitor and analyze sales revenue, profit margins, and other key financial metrics. Team Leadership: Mentor, guide, and motivate the sales and marketing teams to enhance productivity. Conduct regular training programs for the team on sales techniques, market trends, and product knowledge. Set performance objectives and conduct performance reviews for the team. Reporting and Analysis: Prepare regular reports on sales performance, market trends, and customer behaviour for the top management. Analyze data and provide actionable insights to improve marketing and sales efforts. Key Requirements: Educational Qualifications: Bachelor s degree in marketing, Business Administration, or related field (MBA preferred). Experience: 15+ years of experience in sales and marketing, with at least 5 years in real estate development. Proven experience in managing large sales teams and multi-million-dollar projects. Strong understanding of the real estate market, including residential and commercial properties. Skills and Competencies: Excellent leadership and team management skills. Strong analytical and strategic thinking abilities. Proven ability to develop effective marketing strategies and sales plans. Excellent communication, negotiation, and interpersonal skills. Proficiency in digital marketing tools, CRM software, and MS Office. Ability to manage budgets and financial plans effectively. Personal Attributes: Goal-oriented with a high level of professionalism. Ability to work under pressure and meet deadlines. Creative thinker with the ability to innovate marketing solutions. Working Conditions: Primarily office-based with travel to project sites, client meetings, and marketing events as needed. May involve extended working hours during peak project phases or sales campaigns. Salary : 12 to 14 Lakhs per annum