About WTF
WTF is India’s most ambitious fitness technology company — building a connected ecosystem of physical gyms, digital platforms, AI automation, and data-driven fitness intelligence.
products that run a real business
AI-native builders
The Mindset We’re Hiring
You’re not the kind of person who asks “What’s the API doc?”
You ask — “What’s the user journey? What’s the logic flow? How do we automate this?”
You’re the kind who:
- Builds systems end-to-end without waiting for dependencies.
- Thinks in business logic before writing syntax.
- Uses AI tools daily to move 5x faster.
- Knows when to code, when to automate, and when to rethink the problem entirely.
- Cares about how products feel — not just how they run.
owning systems.
Your Core Responsibilities
1. Product Architecture & Ownership
- Take a
business problem or feature request
and translate it into complete architecture — backend, frontend, and database. - Design data flows, user journeys, state management, and API logic.
- Build
modular, future-proof systems
— not code piles that need daily firefighting. - Think edge cases, failure scenarios, and recovery flows before writing the first line.
2. Full Stack Execution
- Own both backend (Node.js/Express) and frontend (React + TypeScript) — no handoffs.
- Design scalable APIs and data models on PostgreSQL; write migration-safe schemas.
- Implement real-time systems (Socket.IO, WebRTC, etc.) where needed.
- Manage local dev with SQLite and deploy to AWS/Fly.io using proper environment configs.
3. AI-Native Engineering
- Use AI coding tools natively — Cursor, GitHub Copilot, Claude Code, etc.
- Integrate AI APIs (OpenAI, Together AI, Gemini, Bland AI, ElevenLabs) directly into workflows.
- Automate logic, workflows, or monitoring where AI makes sense — not as a gimmick, but as leverage.
4. Product Thinking & UX Awareness
- Collaborate with design and product only for direction — not dependencies.
- Think about
how users will interact
with your feature — not just what they’ll click. - Understand micro-interactions, loading states, and real-world behavior.
- Prototype logic in tools like Lovable.dev or Figma and ship independently.
5. Cloud & Infra Responsibility
- Deploy and maintain systems on AWS (EC2, S3, RDS, CloudFront) or Fly.io.
- Handle production environments, backups, scaling, and uptime with confidence.
- Write secure, env-driven, production-ready configurations.
- Optimize for speed and cost, not comfort.
6. Culture & Speed
- Commit daily. Ship weekly. Automate everything.
- No blockers, no blame. You find solutions.
- Review code not for style, but for clarity, modularity, and reasoning.
- Mentor others to think like product engineers, not coders.
Tech Stack
Frontend:
React 18, TypeScript, Vite, Tailwind CSS, shadcn/ui, Framer MotionBackend:
Node.js (Express), REST APIs, WebSockets, GraphQL (optional)Database:
PostgreSQL (RDS), Prisma ORM, SQLite (local dev)Infra:
AWS / Fly.io / Docker (coming), GitHub CI/CDAI/Automation:
OpenAI, Together AI, Gemini, Bland AI, Make.com, WWebJSDev Environment:
Cursor IDE, Lovable.dev, GitHub Projects, Postman
What You’ll Build (Examples of Real Work)
- WTF
WhatsApp AI Bot
— Node + React + Socket.IO dashboard. Recruitment & HRMS Platform
— full-stack system for hiring and payroll.CCTV AI Compliance Engine
— real-time video + AI analysis dashboard.Sales AI Bot Integration
— live call intelligence with Bland AI.Revenue Intelligence CRM
— unified system across gyms, leads, and retention.
Each of these is an actual live project — you’ll own one from day one.
Who You Are
- 6–10 years of experience (startup or high-growth preferred).
- Strong command of JavaScript/TypeScript and modern frameworks.
- Experience building
real products
, not just projects. - Ability to write clear logic for real-world use cases (not textbook code).
- Self-driven, outcome-oriented, and obsessed with clarity and detail.
- Passionate about automation, AI, and the future of tech-driven businesses.
- Excellent communication and documentation habits.
Performance Metrics
- Time-to-ship (not just commit frequency)
- Uptime, speed, and bug rate of owned modules
- AI-assisted velocity and reduction of manual code
- Independence in feature delivery
- Business impact of your build (measurable usage/adoption)
Why WTF
- Direct access to the Founder — no bureaucratic layers.
- Freedom to build products that affect real people daily.
- A culture that celebrates clarity, creativity, and execution speed.
- Real ownership — not tickets.
- The opportunity to
define the architecture
of India’s fastest-growing fitness tech OS.
Apply If You’re
- A builder, not a maintainer.
- A thinker, not a follower.
- Someone who can design, code, and deploy — end to end.
- Someone who wants to
own systems
, not fix bugs forever.