3 - 6 years
8 - 12 Lacs
Posted:None|
Platform:
Work from Office
Full Time
Title and Summary
Front-End Developer Email & Web (HTML, CSS, JavaScript, Dreamweaver)r (Consultant)-1OverviewThe Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&S that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within D&S and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. Were looking for a talented Front-End Developer who specializes in email coding and also has experience supporting web development. This role is primarily to building high-quality, responsive, and accessible HTML emails that drive marketing performance. You'll also contribute to web-based assets like landing pages and banners as needed.If you have a strong attention to detail, enjoy working cross-functionally, and thrive in a fast-paced creative environment, this is the opportunity for you.What You'll DoDevelop responsive and mobile-optimized HTML emails aligned with brand guidelines and industry best practices.Collaborate with designers, copywriters, and project managers to bring campaigns to life from concept to deployment.Translate Figma/PSD designs into pixel-perfect emails across various email clients and platforms (Outlook, Gmail, Apple Mail, etc.).Implement dynamic content and personalization using scripting tools like AMPscript (depends on ESP).Conduct thorough QA testing using tools like Litmus or Email on Acid, and troubleshoot rendering issues.Upload assets and manage content in ESPs such as Salesforce Marketing Cloud, Adobe Campaign, Mailchimp, Braze, etc.Stay current with email standards, accessibility (WCAG), and compliance regulations (CAN-SPAM, GDPR).Required Skills & Qualifications (Email Coding Focus)Good hands-on experience coding responsive HTML emails.Proficiency in HTML5, CSS3, media queries, mobile-first development, and experience with Dreamweaver or Visual Studio Code.Strong understanding of cross-client email rendering and testing tools.Familiarity with email scripting for personalization/dynamic content.Experience working within email platforms like SFMC, Adobe Campaign, Mailchimp, Klaviyo, etc.Understanding of email accessibility and compliance (e.g., ADA, WCAG 2.1).Ability to manage multiple projects and deliver high-quality work under tight deadlines.Strong attention to detail and ability to problem-solve creatively.Comfortable collaborating across functions and adjusting to various brand styles.Preferred Qualifications (Web Development Support)Experience developing responsive landing pages, microsites, or web banners.Solid foundation in JavaScript/jQuery for interactive elements.Familiarity with CMS platforms (e.g., WordPress, Drupal) and version control (Git).Basic understanding of SEO and web accessibility standards.Knowledge of backend technologies like PHP or MySQL is a plus.Exposure to modular design systems or frameworks (e.g., MJML).Interest in emerging tools and technologies, including GenAI for workflow enhancement.
Mastercard
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