Job Description

Freelance Marketing Manager – Website Launch & Content Strategy About the Role: We are looking for a highly motivated and experienced Freelance Marketing Manager to lead the marketing efforts for the launch of a new product/service-based website. This role involves developing and executing content strategies, coordinating with cross-functional teams, and overseeing the end-to-end marketing execution of the project. You will work closely with designers, developers, and SEO executives to ensure the website not only goes live successfully but also performs well in attracting and converting visitors. Key Responsibilities: Develop and implement a comprehensive go-to-market plan for the product/service-based website launch. Create and manage content strategies that align with brand messaging and business goals. Collaborate with design and development teams to ensure brand consistency and optimal user experience. Coordinate with SEO specialists to optimise on-page and off-page elements for search visibility. Plan and manage marketing campaigns across digital channels (email, social media, paid ads, etc.). Analyse website and campaign performance metrics to refine strategies and report progress. Manage timelines, deliverables, and communication across all stakeholders to ensure project goals are met. Requirements: Proven experience in marketing management, preferably with product-based websites or startups. Strong content strategy and copy-writing skills. Familiarity with SEO best practices and website performance metrics. Excellent project management and communication skills. Ability to work independently and manage multiple moving parts. Experience working with creative and technical teams. Type: Freelance / Project-based Duration: 3–6 months, depending on the project scope Location: Hybrid and/or Remote Show more Show less