Freelance Copywriter

Job Description

Freelance Copywriter – Indian Ethnic Wear Brand Location: Remote Type: Freelance/Project-Based About Us: Tara Design Studio is a creative house specializing in branding, content, and design, with a special love for culture-forward storytelling. We are currently working with a vibrant Indian ethnic wear brand and are looking for a freelance copywriter to join us in crafting compelling content that reflects the richness, tradition, and modern flair of Indian fashion. Role Overview: As a freelance copywriter, you’ll play a key role in shaping the brand’s tone and voice across platforms. From product descriptions to social media captions and campaign taglines, you’ll help tell stories that celebrate craftsmanship and style. Responsibilities: • Create copy for social media, website banners, emailers, and campaign materials • Collaborate with our design and brand teams to ensure content aligns with the visual aesthetic • Maintain consistency in tone, language, and storytelling across touchpoints • Occasionally assist with naming collections, campaigns, or new launches Requirements: • Proven experience in fashion or lifestyle copywriting, preferably for Indian or ethnic wear brands • A strong sense of aesthetics, storytelling, and brand voice • Ability to write clearly, creatively, and quickly • Familiarity with Indian textiles, silhouettes, and fashion terminology is a plus • Comfortable working remotely and meeting deadlines Perks: • Flexible working hours • Creative freedom and collaborative environment • Opportunity to work with a culturally rich, design-led brand How to Apply: Send your portfolio, rates, and a brief note on why you’d be a great fit to Vanshikaparekh12@gmail.com Include samples relevant to fashion or brand storytelling, if possible. Show more Show less