Fourier RoboTech

About the Job PPC & Paid Social Media Manager – Google Ads / Meta Ads We are seeking an experienced and performance-driven PPC & Paid Social Media Manager to lead and optimize advertising campaigns across Google Ads and Meta (Facebook & Instagram). This role is ideal for a results-oriented digital marketer who thrives on data, strategy, and delivering measurable growth. Key Responsibilities Develop and execute advanced strategies for Google Ads and Meta Ads, including Search, Display, and Retargeting campaigns. Optimize campaigns to generate high-quality leads and achieve cost-efficient acquisition (CPA, ROAS). Conduct keyword research and audience targeting to reach the most relevant users. Monitor and analyze campaign performance using Google Analytics, Tag Manager, and Meta Business Suite. Identify and troubleshoot campaign inefficiencies (low CTR, low conversions, overspend). Run A/B tests on ad creatives, copy, landing pages, and bidding strategies to improve performance. Manage and allocate ad budgets effectively to maximize ROI. Collaborate with creative and content teams to ensure ad messaging aligns with landing page experiences. Stay up to date with the latest trends, tools, and best practices in Google Ads and Meta Ads. Contribute to scaling campaign operations as the company grows its client base. Requirements Proven experience managing Google Ads and Meta Ads campaigns with a focus on performance marketing. Strong expertise in lead generation and conversion optimization. Hands-on experience with high-budget accounts and delivering measurable results. Deep knowledge of bidding strategies, audience segmentation, and ad formats. Proficiency in Google Analytics, Tag Manager, and Meta Ads Manager. Skilled in ad copywriting and landing page optimization. Strong analytical mindset with the ability to identify problems and implement data-driven solutions. Excellent organizational and communication skills to manage multiple campaigns effectively.