Founder’s Office - Marketing

Location:

Reports to:

About ALIV

targeted IV therapies

Role Summary

No job too small

What You’ll Do

Content & Social

• Run the monthly calendar (IG/YouTube/LinkedIn/Email/WhatsApp).
• Write hooks/captions, script & edit Reels, design carousels (Canva/CapCut).
• Keep messaging simple, science-true; ensure medical review & compliance.

Performance & Web

• Set up and optimise

  Meta/Google

  campaigns with UTMs & GA4.
• Build/refresh landing pages, A/B test hooks, creatives, CTAs; improve conversion.
• Maintain

  GMB/local SEO

  hygiene; basic on-page SEO.

PR, Influencers & Community

• Coordinate with PR partners; align stories with campaigns.
• Run creator/doctor collabs, Lives/webinars; capture UGC with consent.
• Support events: talks, screenings, open days; handle invites, run-of-show, follow-ups.

Pipeline & Ops

• Tighten

  DM → consult → therapy

  flow with counselors/front desk.
• Keep dashboards current (traffic, leads, bookings, ROAS/CAC).
• Maintain asset/templates library; vendor coordination when needed.

Must-Have

• 2–5 years

  in digital/brand marketing (healthcare/wellness/consumer preferred).
• Portfolio with

  hands-on

  work: Reels/carousels, ads, landing pages, emails—with results.
• Tools:

  Meta/Google Ads, GA4/GTM, UTMs, Canva/CapCut/Adobe, WordPress/No-code, Zoho/HubSpot

  , Google Workspace.
• Clear copy for Indian audiences (

  English + Hindi/Marathi

  ). Grit, speed, organisation.

Good to Have:

KPIs (first 6 months)

• Qualified consults

  from organic/PR/events/paid;

  CPL/CAC

  trend.
• IG

  engagement rate

  , saves/shares; non-paid reach & follower growth.

• LP conversion

  (organic & paid) and profile→DM / website-click rates.
• Event outputs: RSVPs, attendance, leads, assisted revenue.
• Cadence adherence (≥95%), tracking hygiene (100% UTMs), SOP compliance.

90-Day Outcomes

• 30 days:

  Baselines set (IG/GA4/CRM), content pillars, tracking & UTMs live, first quick wins.

• 60 days:

  Always-on calendar running; 2–3 repeatable Reel formats; LP v1 + A/B tests; first PR/creator collab shipped.

• 90 days:

  Visible lift in

  profile→DMs, consult bookings

  , event-sourced leads; v1 playbooks for IG, PR alignment, and DM→consult flow.