FMCG Sales Manager (Veda Bharath)

Planet Green Infra

4 - 6 years

5 - 6 Lacs

hyderabad

Posted:-1 days ago| Platform:

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Skills Required

fmcg marketing fmcg sales consumer products food products sales executive activities ecommerce development

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Company

750+ tribal & smallholder farmers

Role Summary

The FMCG Sales Manager will lead and scale sales operations for Veda Bharath across assigned territories. The role requires driving revenue, expanding distributor networks, ensuring retail visibility, and managing a performance-oriented sales team.

Key Responsibilities

Achieve monthly, quarterly, and annual sales targets across General Trade, Modern Trade, and Institutional channels.
Appoint, manage, and grow distributors, dealers, and super-stockists.
Lead and mentor a sales team of field executives/DSRs with weekly reviews and market visits.
Grow retail footprint, drive product placement, and ensure 100% availability on shelves.
Plan and execute trade schemes, consumer promotions, sampling activities, and in-store activations.
Monitor primary & secondary sales; maintain beat plans and ensure efficient route coverage.
Track market trends, competitor pricing, promotions, and consumer insights.
Coordinate with marketing, production, and supply chain teams for smooth order fulfilment.
Prepare weekly/monthly reports, sales forecasts, dashboards, and MIS updates.
Establish strong relationships with retailers, supermarkets, organic stores, and modern retail chains.

Key Requirements

Bachelor's degree required; MBA preferred.
4 - 6 years of proven FMCG sales experience (staples/organic/food segment ideal).
Strong experience in distributor onboarding and retail expansion.
Leadership skills with experience handling sales teams.
Excellent communication, negotiation, and problem-solving abilities.
Proficiency in MS Excel, CRM tools, and sales reporting.
Willingness to travel extensively.

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