Field Marketing Executive

Key Responsibilities (Sales & Field Marketing Executive – IT Services)

1. Lead Generation & Client Acquisition

• Identify and approach potential clients through field visits, cold calling, business networking, and local market research.
• Generate qualified leads for website development, digital marketing services, Google Ads, and software solutions.
• Maintain a strong pipeline of prospects and convert them into paying customers.

2. Service Promotion & Client Presentation

• Promote IT company services such as website designing, SEO, social media promotion, and lead management software to businesses.
• Conduct product demos for lead management software and verified leads portal.
• Present company services to clients with clear benefits, pricing, and ROI expectations.

3. Relationship Building & Customer Engagement

• Build long-term business relationships with new and existing customers.
• Understand client requirements and suggest suitable IT solutions.
• Follow up regularly to ensure client satisfaction and upsell/cross-sell additional services.

4. Market Research & Competitor Analysis

• Analyse market trends, competitors’ offerings, and customer needs.
• Identify new business opportunities and report insights to the management team.
• Stay updated with digital marketing and IT service trends for effective pitching.

5. Sales Target Achievement

• Meet monthly and quarterly sales targets for website projects, Google Ads packages, and software subscriptions.
• Track performance and ensure consistent revenue growth.

6. Field Marketing Activities

• Conduct promotional activities, distribute marketing materials, and participate in exhibitions and events.
• Represent the company during client meetings and field campaigns.

7. Reporting & Documentation

• Maintain accurate records of leads, client interactions, and sales progress in the CRM or lead management software.
• Prepare daily/weekly reports on sales visits, client feedback, and conversions.

8. Coordination With Internal Teams

• Collaborate with digital marketing, design, technical, and support teams to deliver client projects smoothly.
• Communicate client briefs clearly to ensure timely project delivery.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person