Field Marketing Executive - Educatioon

Job Summary

Responsible for generating admissions and brand visibility for the institute through field marketing, counseling, lead follow-up, school/college tie-ups, digital promotions and closing enrollments across segments:

• CA/CS/CMA Coaching
• NEET-JEE
• Tuition Classes (11th–12th)

Key Responsibilities) Lead Generation & Field Marketing

• Conduct door-to-door awareness in residential colonies & societies
• Visit schools, colleges, coaching zones for tie-ups & seminars
• Conduct pamphlet distribution, standee placement & local activations
• Organise demo classes, parent meets, education fairs & career talks
• Maintain daily lead database & visit reports

B) Digital & Tele Marketing

• Run WhatsApp / Facebook / Instagram local campaigns
• Handle inbound inquiries from Google ads, Justdial, WhatsApp, calls
• Do outbound calling & follow-ups until admission is closed
• Maintain CRM / Excel sheets of leads & follow-up status

C) Counseling & Admission Closure

• Counsel parents & students on course structure, fees & benefits
• Conduct campus tour and explain differentiators
• Negotiate & finalize admissions as per monthly targets
• Ensure fee payment and documentation completion

D) Institutional & Corporate Tie-Ups

• Tie-ups with schools for 11–12 PCM/Commerce tuition batches
• Tie-ups with colleges for CA/CS/CMA foundation students
• Tie-ups with preschools / societies for referral admissions
• Develop referral programs & franchise inquiries (if needed)

E) Reporting & Targets

• Achieve monthly admission targets for each category
• Submit daily MIS — leads, visits, conversions, pending cases
• Competitor tracking — fees, offers, marketing activities

Required Skills

• Strong communication & convincing skills
• Local area knowledge & field marketing experience
• Parent/student counseling ability
• Basic computer + WhatsApp marketing + Excel
• Confident, target-oriented & self-driven

Qualification

• Minimum Graduate (Any stream)
• Experience in education marketing preferred (not mandatory)

Work Mode

• Field + Office (70% field marketing, 30% counseling & follow-up)
• 6 days working – Sunday off / or as per institute policy

KPIs (Evaluation Metrics)

• Number of leads generated (daily/weekly)
• Number of school/college tie-ups
• Number of walk-ins / counseling sessions
• Admission closures & fee collections
• Cost per admission (ROI on activities)

Salary & Incentives

• Fixed salary as per market
• Admission incentive per conversion
• Bonus on achieving monthly targets

Job Types: Full-time, Permanent

Pay: From ₹12,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Work Location: In person