Experiential Marketing Lead (Global Virtual Events)

5 - 9 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: As the Global Virtual Events & Webinar Lead at SpatialChat, you will be responsible for designing, executing, and scaling world-class virtual experiences to drive pipeline growth, enhance customer relationships, and elevate the brand presence across global markets. Your main focus will be on strategizing and implementing various virtual events, ranging from large-scale webinars to interactive community meetups, enterprise roundtables, workshops, and product-led sessions. Your goal is to create personalized, engaging, and memorable experiences utilizing the capabilities of SpatialChat. Your collaboration with Marketing, Sales, Product, and Leadership teams will be crucial in establishing a successful virtual events engine that boosts awareness, conversions, and long-term engagement with participants. This role is ideal for individuals passionate about digital engagement, community-building, and pushing the boundaries of virtual event experiences. Key Responsibilities: - Plan and Execute Virtual Events & Webinars for tier 1 regions such as North America and the UK. - Lead the design and delivery of a variety of events, including executive forums, enablement sessions, and partner summits. - Shape Content and Agendas by working closely with product marketing, GTM leadership, and executives to craft compelling event narratives and sessions. - Collaborate Across Teams by partnering with product marketing, campaigns, sales, executives, and corporate events to ensure seamless and high-quality virtual programs. - Elevate the Experience by creating engaging formats and deliverables that set Freshworks events apart and resonate with both enterprise and SMB audiences. - Measure and Improve event impact and feedback, utilizing insights to enhance future events. Qualifications: - Bachelors degree or equivalent in Marketing, Communications, Event Management, or a related field. - Minimum of 5 years of experience managing strategic events or global programs within the technology/SaaS industry. - Proven track record of leading events that effectively communicate complex product or GTM strategies to internal and external audiences. - Strong project management skills with the ability to juggle logistics, content creation, and stakeholder requirements concurrently. - Excellent communication skills, enabling you to engage with senior leaders and technical experts confidently. - Adaptability to tailor global event narratives and formats according to regional preferences. - Data-oriented mindset with a focus on delivering revenue and pipeline growth for the company.,

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