Experiential Marketing Lead (Global Virtual Events)

About this role:

Global Virtual Events & Webinar Lead

You will create experiences that feel personal, engaging, and memorable using the power of SpatialChat. You will partner closely with Marketing, Sales, Product, and Leadership to build a repeatable, high-impact virtual events engine that drives awareness, conversions, and long-term relationships with attendees.

This is the perfect role for someone passionate about digital engagement, community-building, and redefining what virtual events can be.

• Plan and Execute Virtual Events & Webinars, focused on tier 1 regions including North America and UK Lead the design and delivery of these events, from executive forums to enablement sessions and partner summits.
• Shape Content and Agendas – Work with product marketing, GTM leadership, and executives to translate priorities into compelling global event narratives and sessions.
• Collaborate Across Teams – Partner with product marketing, campaigns, sales, executives, and corporate events to deliver cohesive, high-quality virtual programs.
• Elevate the Experience – Create engaging formats and deliverables that differentiate Freshworks’ events and resonate with enterprise and SMB audiences.
• Measure and Improve – Track impact and feedback, and use insights to evolve future events.

Qualifications:

• Bachelor’s degree or equivalent in Marketing, Communications, Event Management, or related field.
• 5+ years of experience managing strategic events or global programs in technology/SaaS.
• Demonstrated success leading events that communicate complex product or GTM strategies to internal and external audiences.
• Strong project management skills able to balance logistics, content, and stakeholder needs simultaneously.
• Excellent communication skills, with the confidence to engage senior leaders and technical experts.
• Ability to adapt global event narratives and formats to regional needs.
• Strong data-oriented mindset and accountability to deliver revenue and pipeline growth for the company