Experiential Marketing

Role Overview: As an Experiential Marketer (EM) at HCLTech, your main responsibility will be to strategically curate, orchestrate, and deliver high-impact client visit experiences globally, starting with a focus on top-priority visits in India. Your role is crucial in shaping brand perception, strengthening client relationships, and driving business impact through tailored visit experiences that align with HCLTech's brand values and business priorities. Key Responsibilities: - Drive client visit strategy and experience design by conceptualizing and storytelling in line with visit objectives and client personas - Collaborate with sales, pre-sales, and vertical marketing teams to craft personalized high-touch client engagement journeys - Align the Client Visit strategic framework with the Client Visit Playbook for scalable delivery - Design client experiences across touchpoints considering purpose and visit criteria, incorporating high-touch experience ideas - Curate visit themes and narratives highlighting HCLTech's brand story, innovation ecosystem, and value proposition - Plan client engagement initiatives such as thought leadership events, CSR collaborations, cultural dinners, and immersive experiences to enhance brand affinity and strengthen client partnerships - Bring innovative ideas leveraging technology for experiential engagements and establishing a reputation as a tech-forward organization Execution and Governance: - Serve as the single point of contact for Platinum/Diamond-tier client visits, ensuring flawless end-to-end delivery - Govern adherence to the RACI chart across stakeholders for accountability and consistency - Collaborate with functional teams for pre-visit planning, on-site experiences, and closure activities - Partner with Sales leaders and solution SMEs to align visit experiences with live deal or account objectives - Engage creative and content teams for compelling visual storytelling and branded experiences - Coordinate with various teams for operational touchpoints and vendor management Outcome Orientation: - Gather client and sales feedback to enhance experiences - Capture best practices and feedback loops for continuous improvement - Maintain a repository of client visit artefacts and case studies for rapid reuse and improvement Qualifications and Experience: - Education: MBA/PGDM in Marketing, Communications, or Business Management - Experience: 5-7 years in pre-sales/marketing with expertise in client visit management - Core skills required: Business acumen, creative aptitude, planning, collaboration, relationship building, visit execution and management - Desired skills: Out-of-the-box thinking, stakeholder management, leadership presentations, data analysis, familiarity with innovative tools Location: Noida, Chennai Experience: 8-15 years,