Experiential Marketing

The team

The eXperience and Deal Marketing Team (XDMT) is responsible for conceptualizing and delivering high-touch, high-impact experiences globally across three key charters:

1. Driving advisor-led high-intensity strategic deals across the deal lifecycle
2. Managing CECs driving brand and business experiences at our Noida and New Jersey centers and conceptualizing the new ones
3. Leading Client Visit Center of Excellence and managing high-impact client visits

The Client Visit CoE drives strategic engagement by curating high-impact, personalized and memorable experiences for top-tier client visits in line with the business priorities. The team collaborates closely with the ecosystem to showcase the latest and greatest at HCLTech, accelerating client growth and transformation while building and deepening relationships through meaningful engagements.

Location - Noida, Chennai

Experience - 8-15 yrs

Role Overview

Experiential Marketer (EM)

well-rounded marketer

Key Responsibilities

1. Client Visit Strategy and Experience Design

• Drive conceptualization and storytelling in alignment with visit objectives and client personas
• Leverage insights from sales, pre-sales and relevant vertical marketing teams to craft purpose-driven, personalized high-touch client engagement journeys
• Align the Client Visit strategic framework with the Client Visit Playbook for scalable delivery
• Design client experience across all touchpoints considering the purpose and visit criteria to include the right set of high-touch experience ideas based on the need
• Curate visit themes and narratives that highlight HCLTech’s brand story, innovation ecosystem and value proposition
• Plan client engagement initiatives such as thought leadership events/ fireside chats, CSR collaborations, cultural dinners, immersive experiences and other relationship-building activities to enhance brand affinity and strengthen client partnerships.
• Bring innovative ideas to the forefront, leveraging technology to create experiential engagements and establish a reputation as a tech-forward organization

2. Execution and Governance

• Act as the single point of contact (SPOC) for Platinum/Diamond-tier client visits, ensuring flawless end-to-end delivery
• Govern adherence to the RACI chart across stakeholders (Sales, Marketing, GWS, Transport, Security, Hospitality, etc.), ensuring accountability and consistency across visit stages
• End-to-end client visit execution across touchpoints, channels, partners and sales teams
• Collaborate with functional teams to operationalize pre-visit planning, on-site experiences and closure activities such as feedback and memorabilia
• Partner with Sales leaders, BU Marketing team and solution SMEs to align visit experiences with live deal or account objectives.
• Engage creative and content teams to develop compelling visual storytelling and branded experiences - Pavilions, Experience zones for a high-touch customer experience
• Liaise with GWS, GIT and other enabling teams to ensure seamless synchronization of operational touchpoints
• Procurement and vendor co-ordination and relationship management for ensuring best-in-class delivery at optimized costs

3. Outcome orientation - Insights, Metrics and Continuous Improvement

• Gather client and sales feedback/ratings and draw insights to constantly enhance experiences
• Capture best practices and feedback loops to constantly refine templates, processes and content assets
• Maintain a repository of client visit artefacts, case studies and thematic frameworks to enable rapid reuse and improvement

Qualifications and Experience

• Education:

  MBA/PGDM in Marketing, Communications or Business Management from a reputed institution.

• Experience:

  5-7 years in pre-sales/marketing with proven expertise in client visit management, strong business acumen and creative excellence.

• Core skills required:

1. Business acumen

• Strategic thinker with strong business understanding and ability to connect the dots. Prior pre-sales experience will be preferred to contextualize and align marketing efforts for client visits.
• Deep understanding of deal pursuits, deal cycles and related pre-sales and marketing interventions, including their impact on outcomes.
• Expertise in crafting stakeholder personas and applying principles of business and brand communication.

1. Creative aptitude

• Exceptional storytelling and content curation skills for impactful messaging and design.
• Ability to interpret insights and client needs through a creative and analytical lens, translating them into compelling experiences.
• Innovative approach to designing client experiences with clear alignment to business context, purpose and expected outcomes.

1. Planning, collaboration and relationship building

• Proven experience managing cross-functional teams and engaging global stakeholders
• Ability to conceptualize and plan client visits across all touchpoints, ensuring seamless collaboration across Sales, Marketing, Delivery, GWS, GPS and other enabling functions
• Strong relationship-building skills to build trust and alignment across the ecosystem

1. Visit execution and management

• Expertise in end-to-end visit execution with a process-driven approach and sound financial acumen
• Strong project management capabilities, coupled with excellent communication and executive presentation skills
• Proficiency in leveraging technology to enhance client visit experiences

Desired skills

• Out-of-the-box thinking with flexibility to incorporate fresh ideas from Sales and industry best practices.
• Proven stakeholder management skills, both internal and external.
• Ability to create state-of-the-art leadership presentations and analyse data to deliver actionable insights.
• Familiarity with innovative tools, including Generative AI to boost productivity, visualization client experience.