Executive/Senior Executive, Digital Marketing

Job Description

Responsibilities : Implement digital marketing campaigns in coordination with the Director of Graduate Admissions to increase traffic, engagement, and conversions across various online platforms, including social media, email, and search engines. Work with various content formats, such as blogs, videos, podcasts, etc., to create engaging content and optimise our online presence Monitor and analyse key performance metrics to track campaign effectiveness and ROI and provide regular reports and recommendations for improvement. Perform competitive analysis to identify opportunities Improve conversion of owned and earned media traffic Develop effective cross-channel social media optimisation strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of Graduate Admissions. Proactively identify on-page SEO opportunities Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising. Generate internal reports on a regular basis Execute new and creative collaborations Key Skills: Strong verbal communication skills for articulating ideas to colleagues and stakeholders. Excellent written communication skills for producing high-quality content Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Knowledge of existing and emerging social media platforms Creative thinker with a passion for innovation and continuous improvement