Executive Producer - On Air Promotions

Job Description

Position Purpose: The position is responsible for creating the OAP communication for a show and drive execution of promos within timelines and ensuring reach as per channel requirement On air communication for show launch / sustenance. Channel Refresh | Sustenance of VAS Channels Ensuring fresh look of the channel every season with ident, secondary elements, character-based ident and promos. Creating a way forward for upcoming Festivals in the quarter Sales Support and Cross-functional Collaboration -Work on Brand AVs -Work on Brand Solutions Creatives and marketing on ground promotions and associations -Digital promotions Innovation Excellence | Special Projects To create out of house innovative creatives that portrays the programming range quality or brand brings avenues of the revenue generation. General Channel Hygiene, Vendor management Brand Research -Working with new vendors and exploring new ideas -To create new episodes/Movie promotions as per requirement from the programming team - Follow monthly process to execute all promos smoothly -Competition Analysis -Research of On-going trends