Job Description

Campaign Strategy Planning - Develop comprehensive media strategies tailored to e-commerce objectives. - Allocate and forecast media budgets to maximize returns. - Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact. Campaign Execution Management - Lead ad campaign launches, ensuring smooth execution across platforms. - Oversee ad account management, ensuring compliance and best practices. - Conduct creative testing and iteration to improve ad performance continuously. Optimization Performance Analysis - Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA). - Leverage audience segmentation and retargeting strategies to drive conversions. Data Reporting Insights - Prepare detailed performance reports and analytics for internal and external stakeholders. - Use data-driven insights to inform and refine media strategies. Requirements Proven experience in media buying, specifically within the e-commerce sector. Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels. Expertise in budget allocation, campaign optimization, and performance analysis. Ability to work with cross-functional teams and adapt to a fast-paced environment. Business Model: Drop shipping (Ecommerce) Industry: Ecommerce