Job Description

Job Description for Executive Business Development Qualification : Only MBAs are preferred Location: WFH The role of an MBA marketing professional encompasses a multifaceted approach to fostering business growth and enhancing brand visibility. An ideal candidate should possess a comprehensive understanding of sales dynamics, digital marketing strategies, and social media engagement, thereby positioning themselves as a vital asset to any organization. Responsibilities: Sales Strategy Development: The professional will be responsible for formulating and executing sales strategies that align with the companys objectives. This involves analyzing market trends, identifying target markets, and implementing effective sales techniques to drive revenue growth. Digital Marketing Expertise: The candidate must spearhead digital marketing initiatives that include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and email campaigns. A strong grasp of analytics tools to measure performance and optimize campaigns in real-time is essential. Social Media Management: The MBA marketing professional will oversee the organizations social media presence across various platforms, crafting impactful content that resonates with the target audience. Their role involves monitoring engagement metrics, managing online communities, and employing social listening strategies to enhance brand reputation. Cross-Functional Collaboration: The role requires collaboration with product development, customer service, and sales teams to ensure a cohesive approach to marketing efforts. The candidate should be adept at facilitating communication and aligning strategies across departments to achieve unified business goals. Market Research and Analysis: Conducting thorough market research to identify emerging trends and consumer preferences is paramount. The professional should be skilled in interpreting data to inform marketing strategies and make data-driven decisions. Qualifications: The ideal candidate should hold an MBA with a specialization in marketing, accompanied by a proven track record in sales and digital marketing roles. Proficiency in analytical tools such as Google Analytics and marketing automation software is necessary, along with a strong understanding of social media platforms and their algorithms . Conclusion: An MBA marketing professional with expertise in sales, digital marketing, and social media plays a crucial role in driving business success. Their ability to integrate sales strategies with modern marketing techniques ensures that organizations not only meet their revenue targets but also build lasting relationships with their customers in an increasingly digital landscape. This combined skill set is vital for navigating the complexities of today’s marketing environment and fostering sustainable growth.